What are the responsibilities and job description for the Interim/Contract-to-Hire Demand Generation Manager position at Versique Executive, Professional & Interim Recruiting?
The Demand Generation Manager – Marketing Automation is a hands-on, execution-focused marketing role responsible for building, optimizing, and scaling digital-first demand generation programs. The focus is on driving pipeline, revenue, and customer lifetime value through email marketing, lifecycle automation, and Salesforce Marketing Cloud.
This is a 9-12 month contract-to-hire opportunity supporting a confidential enterprise organization. The role is best suited for a strong individual contributor who thrives in marketing execution, owns the details of campaign performance, and brings deep expertise in marketing automation and digital journeys.
Worksite Location: Hybrid – Minneapolis, MN
Salary Range: Hourly Rate Between $55/hr-$60/hr DOE
Timeframe: 9-12 month contract-to-hire
Benefits: Versique benefits include medical, dental, vision, accident/critical illness insurance, MN ESST, MN PFML, and a 401(k) with company match
Roles & Responsibilities
Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.
Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.
We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.
Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.
Let’s find your people, together.
Versique is an equal-opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
This is a 9-12 month contract-to-hire opportunity supporting a confidential enterprise organization. The role is best suited for a strong individual contributor who thrives in marketing execution, owns the details of campaign performance, and brings deep expertise in marketing automation and digital journeys.
Worksite Location: Hybrid – Minneapolis, MN
Salary Range: Hourly Rate Between $55/hr-$60/hr DOE
Timeframe: 9-12 month contract-to-hire
Benefits: Versique benefits include medical, dental, vision, accident/critical illness insurance, MN ESST, MN PFML, and a 401(k) with company match
Roles & Responsibilities
- Execute and optimize digital-first demand generation programs, with email as the primary channel
- Design and manage lifecycle marketing journeys including nurture, onboarding, re-engagement, and retention
- Serve as the hands-on Salesforce Marketing Cloud expert (Email Studio, Journey Builder, Automation Studio, Data Extensions)
- Build behavior-driven email journeys aligned to buyer intent and lifecycle stage
- Maintain best practices for deliverability, compliance, list hygiene, and campaign architecture
- Define, analyze, and report on digital KPIs including engagement, conversion, pipeline contribution, ROI, and CLTV
- Use CRM, email, and web analytics to continuously optimize campaign performance
- Partner cross-functionally with marketing, sales, and technical teams to align execution
- Coordinate with external agencies and internal stakeholders to ensure successful campaign delivery
- Contribute to evolving digital demand generation strategy through insights and performance analysis
- 5-7 years of experience in demand generation or digital marketing, with a strong focus on email and marketing automation
- Deep, hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Marketing Cloud Engagement)
- SFMC certifications strongly preferred
- Strong understanding of Salesforce CRM and lead-to-revenue workflows
- Proven ability to translate digital and lifecycle data into actionable optimization strategies
- Strong execution mindset with the ability to operate independently as an individual contributor
- Excellent collaboration and communication skills across technical and marketing teams
- Experience in enterprise or complex B2B environments preferred
Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.
Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.
We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.
Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.
Let’s find your people, together.
Versique is an equal-opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
Salary : $55 - $60