Sr. Product Marketing Lead

We’re looking for a Senior Product Marketing Lead to drive go-to-market strategy, positioning, and commercialization efforts for a portfolio of hardware and software B2B solutions. This role sits at the intersection of product, sales, and marketing, and will play a key role in translating customer needs into compelling value propositions that accelerate growth.

This is an individual contributor position, ideal for someone who thrives in a small but highly collaborative, global environment and enjoys bringing complex products to life through clear, differentiated messaging.

Key Responsibilities

• Lead go-to-market efforts for new products and enhancements, driving awareness, adoption, and growth.
• Partner cross-functionally to translate complex offerings into clear, compelling, customer-focused messaging.
• Develop positioning, value propositions, and messaging frameworks that differentiate solutions in the market.
• Gather and synthesize customer, market, and competitive insights to inform strategy and identify opportunities.
• Create and deliver sales enablement tools, content, and training to support effective, value-based selling.
• Define, track, and optimize key performance metrics related to campaign effectiveness, product adoption, and revenue impact.
• Support product launches from planning through execution, ensuring alignment across teams and channels.
• Contribute to thought leadership, case studies, and customer-facing content to strengthen brand and market presence.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
• 7 years of experience in product marketing or go-to-market roles within a B2B environment.
• ???Proven experience developing positioning, messaging, and executing successful product launches.
• Strong ability to translate complex concepts into clear, customer-centric narratives.
• Experience supporting and enabling sales teams with tools, content, and training.
• Excellent communication, storytelling, and content development skills.
• Data-driven mindset with experience measuring and optimizing marketing performance.
• Comfortable working in a fast-paced, cross-functional, and global environment.
  
  

Worksite Location: St. Paul, MN

Work environment: Hybrid in office 3-4 days/ week with limited travel (domestic and international)

Salary: $115k-$145k/yr base salary

Benefits: Includes medical, dental, vision, PTO, 401k match, maternity/paternity leave program, adoption benefits, short-term/long-term disability, continued education, and training reimbursement program.

About Versique

Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.

Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.

Let's find your people, together.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.