Visual Brand Merchandiser

SUMMARY: The Visual Brand Merchandiser serves as a strategic cross-functional leader, partnering closely with senior heads of Visual, Merchandising, Sales, and Marketing to shape and execute the brand’s holistic visual, wholesale and product-knowledge strategy. This role is responsible for developing best-in-class visual standards, product-knowledge (PK) strategy, and DOR strategy, while training and elevating the field visual team to ensure consistent, high-impact execution across all wholesale partners. With a strong blend of creative direction and business acumen, the role drives alignment between visual storytelling and commercial goals—owning processes, optimizing performance, and being accountable for delivering at least 5% growth through improved visual strategy, operational excellence, and elevated brand presentation. The Preferred Candidate will live in the New York City area.

DUAL-REPORTS TO: Director, Brand Visual Merchandising and Senior Visual Brand Manager; East

Key Responsibilities

• Strategic Visual Execution:
• Interpret and implement global visual directives to create cohesive, high-impact brand experiences that align with corporate strategy, senior leadership priorities, and local market opportunities.
• Cross-Functional Senior Leadership Partnership:
• Collaborate closely with department heads across Visual, Merchandising, Sales, and Marketing to build unified seasonal strategies, influence business decisions, and ensure all visual initiatives support broader organizational goals.
• PK Department Strategy Development:
• Lead the creation and evolution of the Product Knowledge (PK) strategy, developing best-in-class training content and partnering with senior leaders to define department-wide visual and DOR strategies.
• Best Practices Process Leadership:
• Establish, document, and refine visual merchandising best practices and operational processes that elevate execution, maximize efficiency, and drive consistency across all wholesale partners and field teams.
• Training & Development:
• Design and execute comprehensive training programs for field teams and store staff — focused on PK, selling strategies, DOR expectations, visual standards, and brand presentation — to strengthen capability and performance.
• Field Leadership:
• Coach, and inspire the field visual team to deliver flawless execution of initiatives, fostering a culture rooted in creativity, accountability, continuous improvement, and strategic thinking.
• Performance Optimization Growth Accountability:
• Use data-driven insights to balance creativity with commercial performance, adjusting visual priorities to maximize profitability. Own visual and process strategies that contribute to delivering a minimum 5% growth across assigned doors.
• Market Insight:
• Continuously track competitive trends, consumer behavior, and market shifts to identify opportunities for differentiation and to proactively inform field and brand strategy.

Qualifications:

• 4 years of experience leading visual strategy and execution within fast-paced retail or wholesale environments; multi-unit and cross-functional leadership strongly preferred.
• Deep expertise in luxury and contemporary fashion markets, with a refined eye for design, brand storytelling, and elevated customer experience.
• Proven strategic thinker with the ability to translate brand vision into cohesive, large-scale visual programs while maintaining operational excellence.
• Exceptional communication, leadership, and influencing skills, with a demonstrated ability to inspire diverse teams and drive alignment across departments.
• Strong business acumen, with the ability to connect visual strategy to financial performance, customer insights, and broader brand objectives.
• Highly creative, innovative, and solutions-oriented, with a track record of driving results through collaboration, agility, and forward-thinking approaches.
• Comfortable leading transformation and scaling new processes, leveraging data, technology, and emerging trends to enhance brand visibility and impact.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.