Senior Director, Performance Marketing

Overview:

Veronica Beard is looking for a Senior Director of Performance Marketing to join our Digital team. Reporting to our head of Ecommerce, this person will be responsible for developing and executing data-driven digital marketing strategies to drive customer acquisition and revenue growth while maintaining profitability. The role of Senior Director of Performance Marketing requires significant internal managerial and marketing leadership experience, as well as a singular understanding of the organization’s goals, digital platform, KPIs, systems, agency partners, operational practices and objectives.

Responsibilities:

• Lead and manage the strategy for performance marketing campaigns across paid search, paid social, display, and affiliate channels
• Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
• Forecast and track impact of digital paid media on overall DTC business performance
• Retain financial control and allocation responsibility for the digital marketing budget for paid search, paid social, affiliates and other new/ innovative digital channels
• Implement testing efforts and identify new opportunities to improve ad creatives, landing pages, and conversion rates across platforms
• Partner with the brand marketing and communication teams on global strategic marketing plans, adjusting paid media strategy in accordance with budgetary considerations and goals, and helping to drive both thought leadership and execution of new international markets as we grow the business
• Partner with external innovators to ensure our approaches are consistently raising the bar on efficiency and digital disruption, beyond the norm of other fashion brands
• Work closely with the retention marketing team to optimize customer retention strategies using a data-first approach
• Lead and develop internal team of 3 direct reports along with media agency to manage paid media channels and analyses as well as project management, marketing strategy, landing page optimization, creative best practices and report building and modeling.
• Establish and regularly share Key Performance Indicators (KPIs) for adoption organization wide, such as CAC, LTV and attribution modeling for paid channels
• Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management.

Skills and Experience:

• 8 years of Digital Marketing experience; agency experience preferred
• Strong analytical, problem-solving, and decision-making abilities and working knowledge of data visualization/reporting tools (Sigma, Looker, etc.)
• Must be proficient in Excel & Google Analytics
• Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights
• Self-motivated, results driven, highly organized, have strong attention to detail
• Strong communication skills, with the ability to present complex data insights and marketing strategies to C-level executives
• A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
• Ability to work well in high-pressure, short-deadline situations

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.