Sr. Director, Store Operations

Overview:

As the Senior Director, Store Operations, you will partner with the Senior Vice President of Retail to execute the company’s long-term vision for store operations—translating strategy into disciplined, consistent execution across the fleet. You will ensure stores operate efficiently, deliver strong financial performance, and uphold a best-in-class client experience.

Sitting at the center of Retail, Merchandising, Planning, Finance, and HR, you will drive alignment between corporate priorities and field execution. Highly connected to both stores and HQ, you will maintain a constant pulse on performance—identifying opportunities to optimize operations, scale the business, and deliver sustainable growth.

This role oversees all core operational functions, including store operations, communications, training, and field enablement. This includes direct ownership of product knowledge, selling, and styling strategy to ensure alignment between product priorities and store execution.

Responsibilities:

Store Operations Strategy & Business Ownership

• Lead the enterprise store operations strategy, aligning operational priorities with company growth and financial objectives.
• Own key drivers of store performance, including labor, productivity, product knowledge, and operational execution.
• Build and evolve operating models that support scalability, consistency, and long-term growth across the fleet.
• Establish clear expectations and accountability frameworks to drive execution at all levels.

Operational Excellence & Process Innovation

• Lead continuous improvement across store operations, simplifying processes and increasing efficiency at scale.
• Establish and govern Store Operation Policies that are clear, practical, and consistently executed across all locations.
• Leverage data, field insights, and performance metrics to drive decision-making and operational improvements.
• Identify and resolve recurring maintenance and repair issues by improving processes, vendor performance, and accountability measures.

Field Leadership & Cross-Functional Alignment

• Serve as a key connector between Corporate and Field teams, ensuring alignment, clarity, and execution of company priorities.
• Translate strategies from Merchandising, Planning, Finance, and Brand into clear direction for stores.
• Partner with senior leadership across functions to drive integrated solutions that support business performance.

Financial, Labor, Store Maintenance & Repairs

• Own labor strategy, store expense management, and store-level budgeting across the fleet.
• Oversee store maintenance and repair strategy, ensuring all locations are well-maintained, fully operational, and aligned with brand standards.
• Establish and manage processes for preventative maintenance, repair response, and vendor coordination, ensuring timely resolution of store issues.
• Own budgeting and oversight for repairs, maintenance, and capital expenditures, ensuring disciplined investment and cost control.
• Partner with Facilities, Real Estate, and external vendors to ensure consistent execution of maintenance and repair standards across all locations.
• Monitor store conditions and performance, identifying trends and proactively addressing risks that could impact operations or client experience.

Enterprise Communications Strategy & Operations

• Own and lead the enterprise retail communication strategy, including governance, cadence, and channel selection.
• Oversee all communication operations, including newsletters, field messaging, and rapid response to emerging priorities.
• Ensure communication is clear, consistent, and actionable—driving alignment and execution across all stores.
• Ensure messaging reinforces company objectives, upholds brand standards, and drives engagement across the organization.

Product Knowledge, Selling & Styling Leadership

• Own the product knowledge, selling, and styling function across the organization.
• Lead and develop the Product Knowledge, Selling & Styling Specialist, setting priorities and performance expectations.
• Ensure merchandising and planning priorities are translated into clear, actionable selling guidance.
• Oversee development and delivery of training content that is motivating, clear, and immediately usable on the sales floor.
• Maintain a strong feedback loop between field and HQ to inform product, training, and selling strategies.

Enterprise Initiatives & Change Leadership

• Lead large-scale operational initiatives from strategy through execution, ensuring clarity, accountability, and measurable results.
• Drive change management across the organization, ensuring adoption of new tools, processes, and ways of working.
• Provide clear visibility into progress and outcomes to executive leadership.

Client Experience & Brand Execution

• Ensure operational strategies consistently support a high-quality, on-brand client experience across all locations.
• Partner with Retail and Brand leadership to elevate store standards and drive engagement and conversion.
• Identify opportunities to enhance the overall store experience through operational improvements.

Loss Prevention & Inventory Strategy

• Oversee enterprise loss prevention strategy and inventory controls to protect company assets.
• Ensure operational discipline, compliance, and accuracy across all locations.

Tools, Training, Styling & Field Enablement

• Ensure field teams are equipped with the tools, training, product knowledge, and styling guidance needed to execute effectively.
• Drive rollout and adoption of operational tools, training programs, and selling resources.
• Identify gaps in execution and proactively implement solutions to support store teams.

Leadership & Organizational Development

• Build and lead a high-performing operations organization across store operations, communications, and field enablement.
• Develop strong leaders and foster a culture of accountability, collaboration, and continuous improvement.
• Drive talent strategy, succession planning, and organizational effectiveness.

Strategic Planning & Growth

• Identify opportunities to improve operations through new processes, tools, and innovative ways of working.
• Stay connected to industry trends and competitive landscape to inform strategy.
• Anticipate risks and proactively implement solutions that support long-term business success.

Success Metrics (What Winning Looks Like)

• Improvement in store productivity, sales conversion, and execution consistency
• Strong labor efficiency and expense control, including maintenance and repair spend
• High engagement and adoption of field communication and training programs
• Improved store uptime, repair response time, and overall store condition
• Increased product sell-through and inventory performance
• Strong client experience and store-level performance metrics
• Successful rollout and adoption of enterprise initiatives and tools

Qualifications:

• 12 years of progressive experience in retail operations, including senior leadership in a multi-unit environment.
• Strong understanding of retail financial drivers, including labor, expenses, maintenance, repairs, and store profitability.
• Proven ability to lead enterprise-level initiatives and influence cross-functional partners.
• Experience overseeing communication strategies, training, or field enablement functions.
• Strong strategic thinking and problem-solving skills, with the ability to execute at scale.
• Clear, confident communicator with the ability to translate complex strategies into actionable direction.
• Experience in modern or luxury retail a plus.
• Experience leading large, distributed teams in a high-growth environment ideal.
• Background in operational strategy, process improvement, or transformation initiatives preferred.

The base salary range for this role is between $175,000 and $200,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.