What are the responsibilities and job description for the Integrated Marketing Manager, Content position at Verkada?
Who We Are
Designed with simplicity in mind, Verkada's six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200 full-time employees.
About The Role
We’re looking for an Integrated Marketing Manager/Sr. Manager to join Verkada’s Content & Campaigns team, helping bring our brand stories, customer proof points, and product launches to life through exceptional content and creative execution.
In this role, you’ll be responsible for developing and managing a high volume of marketing assets that power our integrated campaigns, from emails and landing pages to digital ads, webinars, and event collateral. You’ll work cross-functionally with product marketing, demand generation, and field marketing teams to ensure every piece of content supports a cohesive campaign strategy and aligns with Verkada’s brand standards.
This is a mid-level role ideal for a marketer with 4-6 years of experience who thrives at the intersection of storytelling and execution. You’ll play a key role in shaping how our campaigns look, sound, and perform, helping drive engagement, pipeline, and brand consistency across every channel. This role reports into our Sr Content Marketing Manager, who heads the content team at Verkada.
We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.
What You'll Do
As a Content Marketing Manager, you will:
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$130,000—$190,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Designed with simplicity in mind, Verkada's six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200 full-time employees.
About The Role
We’re looking for an Integrated Marketing Manager/Sr. Manager to join Verkada’s Content & Campaigns team, helping bring our brand stories, customer proof points, and product launches to life through exceptional content and creative execution.
In this role, you’ll be responsible for developing and managing a high volume of marketing assets that power our integrated campaigns, from emails and landing pages to digital ads, webinars, and event collateral. You’ll work cross-functionally with product marketing, demand generation, and field marketing teams to ensure every piece of content supports a cohesive campaign strategy and aligns with Verkada’s brand standards.
This is a mid-level role ideal for a marketer with 4-6 years of experience who thrives at the intersection of storytelling and execution. You’ll play a key role in shaping how our campaigns look, sound, and perform, helping drive engagement, pipeline, and brand consistency across every channel. This role reports into our Sr Content Marketing Manager, who heads the content team at Verkada.
We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.
What You'll Do
As a Content Marketing Manager, you will:
- Create, manage, and maintain campaign assets across digital, email, and event channels (e.g., landing pages, emails, ads, slide decks, one-pagers, and social posts).
- Collaborate with the Content & Campaigns team to ensure every asset ladder ups to broader messaging and campaign objectives.
- Work with Product Marketing to translate complex product stories into clear, engaging assets tailored to target audiences. Partner with the Design team to brief, review, and iterate on creative deliverables that align with brand and campaign goals.
- Coordinate campaign execution across demand generation, digital, and field marketing to ensure alignment on timelines and asset usage.
- Support content refreshes and adaptations for different industries, personas, and regions.
- Track asset performance and campaign metrics, helping identify opportunities to improve engagement and conversion.
- Maintain campaign and asset libraries for consistency and reuse across global marketing teams
- 4-6 years of experience in B2B marketing, ideally within integrated, campaign, or content marketing functions.
- Proven experience creating a high volume of marketing assets across multiple formats and channels.
- Excellent writing and editing skills with an eye for brand tone, clarity, and consistency.
- Collaborative approach and comfort working cross-functionally with content, design, and demand generation teams.
- Familiarity with marketing automation and CMS tools (e.g., Marketo, HubSpot, Salesforce, Contentful).
- Analytical mindset; able to interpret campaign data and suggest optimizations.
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$130,000—$190,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Salary : $130,000 - $190,000