What are the responsibilities and job description for the Integrated Marketing Manager position at Turo?
About The Team
Like every team at Turo, the Guest Marketing team is driven by our broader mission of putting the world’s 1.5 billion cars to better use. We’re responsible for developing and executing strategies that build brand salience, grow awareness, drive product education, grow usage, and deliver profitable growth.
Our approach is data-driven: we dig deep into customer needs and challenges to ensure their voices shape our product development and messaging. We collaborate closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams to deliver a seamless customer experience that resonates across all channels.
As Integrated Marketing Manager you will be responsible for developing and executing cohesive marketing strategies that span multiple channels. This position requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns. You will lead the creation and implementation of integrated marketing campaigns that combine traditional and digital media, ensuring a unified brand message that resonates with our priority segments.
Reporting to the Director, Brand and Integrated Marketing, you’ll work closely with cross-functional teams, including product, market management, and creative, and manage relationships with external agencies to drive brand awareness, enhance customer engagement, and contribute to the overall growth of Turo.
To be successful at Turo, you need to embrace an owner’s mindset: a bias for action, the ability to move fast, iterate quickly, and a desire to push beyond the expected. If you’re ready to blend tenacity with analytical thinking, this is your chance to make a meaningful impact at a brand which is on the rise.
What You Will Do
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
Benefits
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.
Like every team at Turo, the Guest Marketing team is driven by our broader mission of putting the world’s 1.5 billion cars to better use. We’re responsible for developing and executing strategies that build brand salience, grow awareness, drive product education, grow usage, and deliver profitable growth.
Our approach is data-driven: we dig deep into customer needs and challenges to ensure their voices shape our product development and messaging. We collaborate closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams to deliver a seamless customer experience that resonates across all channels.
As Integrated Marketing Manager you will be responsible for developing and executing cohesive marketing strategies that span multiple channels. This position requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns. You will lead the creation and implementation of integrated marketing campaigns that combine traditional and digital media, ensuring a unified brand message that resonates with our priority segments.
Reporting to the Director, Brand and Integrated Marketing, you’ll work closely with cross-functional teams, including product, market management, and creative, and manage relationships with external agencies to drive brand awareness, enhance customer engagement, and contribute to the overall growth of Turo.
To be successful at Turo, you need to embrace an owner’s mindset: a bias for action, the ability to move fast, iterate quickly, and a desire to push beyond the expected. If you’re ready to blend tenacity with analytical thinking, this is your chance to make a meaningful impact at a brand which is on the rise.
What You Will Do
- Develop and implement integrated marketing strategies that align with business objectives and target segment needs.
- Lead the planning, execution, and optimization of multi-channel marketing campaigns, including social media, email, content, and paid media.
- Collaborate with creative, media, and production teams to develop compelling campaign concepts and assets.
- Manage relationships with external agencies and vendors to ensure timely and effective campaign delivery.
- Analyze campaign performance data to measure effectiveness and inform future strategies.
- Work cross-functionally with teams such as product, host marketing, and market management teams to ensure marketing initiatives support overall business goals.
- Manage marketing budgets, ensuring cost-effective and efficient use of resources.
- Contribute to the development of the brand’s voice and positioning in the market.
- At least 5 years of experience in brand management, marketing, or integrated marketing role.
- Bachelor’s Degree in a related field (business/marketing)
- A "builder" personality: You're biased toward action, a phenomenal collaborator and expert simplifier. You never stop pushing towards clarity and delivery.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Driven: You never hesitate to roll up your sleeves and seek something hands-on, you persevere when others fall away.
- Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns.
- Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint
- Proficient in articulating quantitative business data layered with consumer insights.
- Strong at working with and influencing product teams
- A data-driven mindset and you have some experience working on marketing experimentation
- High-growth startup experience.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
Benefits
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance (Country specific)
- Retirement employer match
- Learning & Development stipend to invest in your professional development
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off to relax and recharge
- Paid holidays, volunteer time off, and parental leave
- For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.
Salary : $110,000 - $139,000