What are the responsibilities and job description for the Manager, Integrated Marketing position at Athleta?
About the Role
As the Manager of Brand Marketing, you will help lead the seasonal marketing strategy, planning and implementation, and ensure that Athleta brand and product campaigns are brought to life across all touchpoints. Reporting to the Senior Manager of Brand Marketing, the Manager is a pivotal member of the Athleta Brand Marketing team. This role is responsible for supporting all initiatives part of the women’s seasonal business to grow brand awareness, acquire new customers, and deepen the connection consumers experience with our brand and products.
What You'll Do
- Partner with Brand Marketing leaders to help lead and influence the women’s seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant
- Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
- Assist in development of the seasonal omni product messages in partnership with product merchandising to bring to life Athleta’s world class product
- Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail
- Support GTM team and business critical marketing promotions
- Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
- Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Athleta’s brand and product campaigns
- Support on all Athleta strategic growth initiative workstreams
Who You Are
- 5-7 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency
- Knowledge about the sports/fitness industry and have passion for living the Athleta brand mission
- Self-starter with an innate sense of curiosity and eagerness to dive into multiple projects and have the strong ability to prioritize
- Team player with strong people skills who can foster dynamic relationships and work collaboratively with cross functional team members, including but not limited to: Editorial, Creative, Digital, Social, Email, Brand Experiences, E-comm, Merchandising, Consumer Insights
- Positive attitude, high energy level and ability to thrive in a fast-paced, fluid environment and comfortable dealing with new situations and ambiguity
- Flexible, incredibly detail-oriented, organized and has the ability to meet/stay on deadlines; proficient in PPT, Excel, Word and strong administrative skills
- Hungry to learn and grow within the Athleta Marketing team