What are the responsibilities and job description for the VP of Sales position at Veridian Service Partners?
At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top 50 markets.
Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.
Why work with us:
- Competitive pay (based on experience)
- On-the-job training
- Company Expansion and growth opportunities
- Team-oriented work environment
- Consistent work year-round
- Great benefits PTO package
About the role:
The Vice President of Sales will play a critical role in driving growth by building, leading, and scaling high-performing sales teams across our portfolio of outdoor living companies. This leader will be responsible for developing sales strategies, launching new sales teams, integrating acquired businesses into a unified sales approach, and ensuring revenue targets are met and exceeded. The VP of Sales will bring a strong background in home services or related industries and a proven ability to manage rapid growth through acquisition.
What you'll do:
Sales Leadership & Strategy
- Develop and execute the overall sales strategy to drive revenue growth across all outdoor living business lines.
- Establish scalable sales processes, tools, and performance metrics to ensure consistency and accountability.
- Launch new sales teams within acquired businesses and align them with the company’s vision and goals.
Team Development & Management
- Recruit, train, and mentor sales managers and representatives, building a culture of high performance and accountability.
- Set clear goals, KPIs, and performance expectations while providing coaching and support.
- Foster collaboration across regions and business units to ensure best practices are shared and replicated.
Acquisition Integration
- Partner with the executive team to evaluate sales performance of acquired businesses and identify growth opportunities.
- Standardize sales processes and reporting across acquired companies while respecting local market needs.
- Act as a key leader in due diligence and post-acquisition integration for sales functions.
Market & Customer Focus
- Analyze market trends and customer insights to drive product/service positioning and sales strategies.
- Build strong customer relationships and serve as a senior point of escalation for client opportunities.
- Champion a “people first, customer-focused” sales culture.
What we are looking for:
- Bachelor’s degree in Business, Marketing, or related field.
- 10 years of progressive sales leadership experience, preferably in home services, construction, or outdoor living industries.
- Proven success building and scaling sales teams across multiple locations or business units.
- Experience leading sales through acquisition growth and integrating acquired teams.
- Strong leadership, communication, and negotiation skills.
- Data-driven with expertise in CRM systems, sales forecasting, and performance analytics.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving business environment.
