Demo

Healthcare Sales Specialist

Veracity Software Inc
La Quinta, CA Full Time
POSTED ON 2/25/2026
AVAILABLE BEFORE 8/23/2026
La Quinta, California

Full Time

The Healthcare Sales Specialist (Outreach Specialist) plays a vital role in driving enrollment success by building meaningful relationships within the community and connecting vulnerable seniors to life-changing PACE services.

Unlike traditional sales roles, this position focuses on mission-driven outreach, relationship-building, and community engagement — not hard-selling products. You will serve as a trusted resource, guiding prospective participants and caregivers through the enrollment journey while fostering long-term partnerships with community organizations.

This role is ideal for someone passionate about healthcare access, senior care advocacy, and community impact.

What Makes This Role Unique

  • No Hard-Sell Pressure: You are connecting seniors with comprehensive care services — not pushing products.
  • Mission-Driven Impact: Help seniors remain safely in their homes and communities.
  • Relationship-Focused Sales: Build long-term, meaningful partnerships instead of transactional deals.
  • Community-First Approach: Engage through local events, organizations, and in-person outreach rather than cold-calling.

Key Responsibilities

  • Coordinate and initiate outreach and engagement activities within the community.
  • Identify collaboration opportunities with local organizations to generate qualified leads and drive enrollments.
  • Establish and maintain strong relationships with:
    • Senior centers
    • Assisted living facilities
    • Food banks
    • Churches
    • Community-based organizations
  • Develop and execute monthly marketing plans in partnership with the MOE Director to consistently meet enrollment goals.
  • Provide education and information about PACE services to referral sources and community stakeholders.
  • Track outreach activities and referral progress using CRM systems (Salesforce, Athena, etc.).
  • Represent the organization at community events, health fairs, and networking opportunities.
Required Qualifications

  • Fluency in Spanish (Required).
  • Minimum of 1 year of sales and marketing experience.
  • At least 1 year of healthcare or senior care experience preferred.
  • Outside sales experience preferred.
  • Experience using CRM systems such as Salesforce, Athena, or similar platforms.
  • Ability to obtain DHCS training certification and pass the marketing representative exam within 30 days of hire.

Preferred Qualifications

  • Bachelor's degree in Marketing, Healthcare Administration, or related field.
  • Experience within the local service area preferred.
  • Strong understanding of PACE programs or senior healthcare services.
  • Established local community connections within senior or healthcare networks.

Core Competencies

  • Community Relationship Development
  • Healthcare Marketing & Enrollment
  • Lead Generation & Pipeline Management
  • Senior Care Advocacy
  • Bilingual Communication (English/Spanish)
  • Event-Based Outreach
  • CRM Documentation & Reporting
  • Goal-Oriented Performance

Ideal Candidate Profile

  • Passionate about serving vulnerable senior populations.
  • Thrives in a community-facing, relationship-driven environment.
  • Comfortable working independently in the field.
  • Highly organized and motivated to meet monthly enrollment targets.
  • Strong interpersonal and presentation skills.

Recruiter Submission Template

Full Name:

Degree, University and Completion Year:

Fluent in Spanish (Speak/Read/Write):

Total Years of Sales Experience:

Years of Healthcare / Senior Care Experience:

Years of Outside Sales Experience:

Healthcare or senior care sales background?

Outside/community-based outreach experience?

Relationship-building experience?

CRM proficiency (Salesforce, Athena, etc.)

Motivation / Reason for Relocation (if not local):

Motivation / Reason for interest in this position:

Contact Number:

Email ID:

LinkedIn Profile URL:

Full Address (Street, City, State, Zip Code):

Notice Period (in weeks):

Current Work Authorization Status:

Expected Salary:

Are you able to relocate on your own expenses and work 100% ON-SITE in La Quinta, California?

Salary.com Estimation for Healthcare Sales Specialist in La Quinta, CA
$54,746 to $69,778
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