Director, Marketing Operations

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

LOCATION: Onsite Memphis, TN

TRAVEL: Travel is minimal; some out-of-the-area and overnight travel may be expected.

HOW YOU WILLM MAKE AN IMPACT:

Varsity Spirit is seeking an energetic, solutions-driven and hands-on Director of Marketing Operations to join our Marketing team in Memphis, TN.

Your goal will be to improve marketing efficiency and organizational agility and leverage data to make market, customer and product/service decisions that create value for customers and drive the overall growth of Varsity Spirit.

This role reports to the Chief Marketing Officer and is part of a dynamic team of passionate marketers.

WHAT YOU WILL DO:

• Oversight of the systems, processes, data, and insights that support our marketing initiatives
• Lead MarTech strategy, selection, integration and optimization
• Drive consumer insights initiatives for both B2B and B2C research throughout the year
• Lead Marketing Data management and optimization in partnership with Digital and IT
• Champion and lead consistency in measurement, analytics and reporting throughout the marketing organization
• Responsible for building and maintaining external vendor relationships
• Manage all key marketing projects: creating project timelines, managing budgets and allocating resources among projects
• Creating and optimizing internal processes for team efficiency
• Maintaining dashboards and reports on critical key performance indicators for centralization
• Provide leadership and direction to the Marketing Operations team that drives solutions driven innovation
• Manage, motivate and retain Marketing Operations team
• Lead Hiring and Onboarding of Marketing Operations team in accordance with required compliance
• Management of team’s performance to consistently encourage retention, growth and productivity
• Collaborate with the Chief Marketing Office to evaluate and conduct annual performance evaluations of team members
  
  

Supervisory Responsibility

Supervise 2 direct reports on Marketing Operations team.

QUALIFICATIONS:

Knowledge, Skills, & Abilities

• Proven experience building, implementing and improving internal processes within a marketing team
• Experience managing and working with creative projects
• Experience with a project management suite (Asana, Basecamp, Microsoft Project, etc.)
• Excellent communication skills, both verbal and written
• Excellent organizational and multitasking skills
• Ability to manage multiple, competing priorities in a fast-paced, constantly changing environment
• Proven teamwork skills, flexibility, and the ability to devise and drive solutions
• Up to date on the latest marketing software and tools
• Cheer, dance or band experience a plus but not required
  
  

Education, Certification And Experience

• Minimum of 7 years of relevant work experience (Digital Marketing, Project Management and/or Marketing Operations) in both B2B and B2C Marketing
• At least 3 years of management or supervisory experience
• PMP Certification or similar preferred
• Knowledge of Salesforce and Salesforce Marketing Cloud a plus
• Bachelor’s degree in Advertising, Marketing, Business or related field
  
  

PHYSICAL REQUIREMENTS:

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000 employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

Our Benefits

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!
  
  

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.