What are the responsibilities and job description for the Director of Marketing position at TriSearch?
Director of Marketing - B2B
Location: Memphis, TN (Preferred) | Atlanta, GA | Dallas, TX | Charlotte, NC
Our client is a national leader in digital information management, providing secure storage, digital transformation, content management, and document destruction services. The company is in growth mode with a strong focus on deepening relationships and driving revenue within its existing customer base.
The Director of Marketing will build and execute a customer-focused marketing strategy aimed at increasing adoption, retention, and revenue expansion across the current client portfolio. You and your team will oversee all marketing functions, manage a small team, and guide key initiatives including a major website redesign and the implementation of a new enterprise marketing automation platform.
Key Responsibilities
Location: Memphis, TN (Preferred) | Atlanta, GA | Dallas, TX | Charlotte, NC
Our client is a national leader in digital information management, providing secure storage, digital transformation, content management, and document destruction services. The company is in growth mode with a strong focus on deepening relationships and driving revenue within its existing customer base.
The Director of Marketing will build and execute a customer-focused marketing strategy aimed at increasing adoption, retention, and revenue expansion across the current client portfolio. You and your team will oversee all marketing functions, manage a small team, and guide key initiatives including a major website redesign and the implementation of a new enterprise marketing automation platform.
Key Responsibilities
- Develop and lead customer marketing strategy focused on cross-sell, upsell, and retention programs.
- Manage and mentor a team of 3–4 marketers; foster a high-performance environment.
- Oversee the marketing budget, including PPC optimization and digital spend.
- Lead the website redevelopment project and manage the external agency partner.
- Implement a new marketing automation platform and integrate workflows with CRM tools.
- Drive digital performance through SEO, targeted email campaigns, and content development - you may bring this in-house.
- Oversee, produce and update as needs all high-quality marketing collateral for sales enablement (messaging, decks, playbooks, content, etc.), events, and customer communications.
- Maintain and manage the existing Brand Guidelines and standards.
- 7 years of progressive B2B marketing experience, including 3 years managing direct reports.
- Experience in B2B services (SaaS, BPO, digital services).
- Strong background in customer marketing, retention strategy, and revenue expansion.
- Hands-on experience with enterprise-level marketing technology and digital execution (SEO, PPC, email).
- Proven ability to manage third-party digital agencies and web development partners.
- Experience with Salesforce or similar CRM platforms.
- Background in private equity–backed or high-growth environments.
- Working proficiency with graphic design tools (e.g., Adobe Creative Suite).