What are the responsibilities and job description for the Director of Demand Generation position at Vapi?
Vapi (/ˈVɑːpi/)
- We’re creating the shift to voice as humanity’s default interface
- We’re the most configurable platform for deploying voice agents
- We’ve grown to over 600k developers in two years, adding 2,000 every day
- Try talking to Vapi now!
- We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine.
- Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function.
- This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.
- 30 Day:
- Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
- Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
- Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
- Identify immediate pipeline acceleration opportunities.
- 60 Day:
- Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
- Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
- Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
- Begin scaling team structure across digital, content, lifecycle, and events.
- 90 Day:
- Deliver measurable pipeline growth aligned to quarterly revenue targets.
- Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
- Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
- Establish marketing as a predictable, data-driven revenue engine.
- Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
- 8 years of progressive marketing experience with at least 4 years in senior leadership roles.
- Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
- Experience marketing to developer platforms, API-first companies, or technical audiences.
- Strong executive presence with experience presenting to C-suite and board-level stakeholders.
- Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
- Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
- Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
- Proven team builder who develops high-performing, performance-oriented marketing teams.
- Generational impact: Build the human interface for every business
- Ownership culture: 70% of the company are previous founders
- Kind team: The founders, Jordan and Nikhil, are Canadians
- Tier-1 Investors: YC, KP seed, Bessemer Series A
- Real stake: We offer a competitive salary and excellent equity ownership
- Comprehensive health coverage: medical, dental, and vision plans
- Team love: We love hanging out, and we do quarterly off-sites
- Flexible time off: take what you need
- More: catered meals, transportation, gym, and a $10k annual L&D budget
Salary : $10,000