What are the responsibilities and job description for the Director, Demand Generation position at Supio?
Who We're Looking For
We're looking for a builder to architect and scale Supio's demand engine from the ground up. This is a high-ownership role for someone who thrives at the intersection of strategy and execution — someone who can design the playbook and run it.
You'll own pipeline generation end-to-end, building the infrastructure, workflows, and programs that connect marketing effort to revenue. You'll partner closely with field sales, field marketing, and RevOps — embedding intent signals and buying intelligence into every motion. And you'll leverage automation and AI agents to do it at scale — intelligently, not recklessly.
This is not a role for someone who wants to manage an existing machine. It's a role for someone who wants to build one.
What You'll Do
As an early-stage startup, we offer a competitive compensation package that includes base salary, meaningful equity, and benefits. Equity grants are designed to ensure employees share in the long-term success and upside of the company.
This role is based in San Francisco or Seattle, with four days per week in office.
Base Salary: $180,000 – $200,00 annually
Actual compensation will be determined based on a candidate's qualifications, skills, experience, and geographic location.
We're looking for a builder to architect and scale Supio's demand engine from the ground up. This is a high-ownership role for someone who thrives at the intersection of strategy and execution — someone who can design the playbook and run it.
You'll own pipeline generation end-to-end, building the infrastructure, workflows, and programs that connect marketing effort to revenue. You'll partner closely with field sales, field marketing, and RevOps — embedding intent signals and buying intelligence into every motion. And you'll leverage automation and AI agents to do it at scale — intelligently, not recklessly.
This is not a role for someone who wants to manage an existing machine. It's a role for someone who wants to build one.
What You'll Do
- Own Demand Strategy: Design and execute Supio's full-funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs.
- Build the Infrastructure: Own the demand gen stack end-to-end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow-up.
- Run Signal-Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high-conversion outreach. Pair signals with the right content at the right stage.
- Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns.
- Drive Content Demand: Lead webinars, third-party syndication, and AI-assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce.
- Instrument the Funnel: Build reporting dashboards, define MQL-to-pipeline attribution, and bring actionable insights to leadership.
- Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected.
- Connect Across GTM: Partner shoulder-to-shoulder with field sales, field marketing, and RevOps on territory strategy, account-level pipeline goals, lead routing, and attribution. You are the connective tissue across all three.
- 7 years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
- Deep hands-on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
- Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
- Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
- Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
- Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
- Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data.
- Work shoulder-to-shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required.
- Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists.
- Experience marketing to legal, healthcare, or other regulated professional services verticals.
- Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention.
- Prior experience at a high-growth startup where you built GTM infrastructure from scratch.
As an early-stage startup, we offer a competitive compensation package that includes base salary, meaningful equity, and benefits. Equity grants are designed to ensure employees share in the long-term success and upside of the company.
This role is based in San Francisco or Seattle, with four days per week in office.
Base Salary: $180,000 – $200,00 annually
Actual compensation will be determined based on a candidate's qualifications, skills, experience, and geographic location.
Salary : $20,000 - $180,000