What are the responsibilities and job description for the Marketing Strategist - Content position at Vanderbilt Mortgage?
Position Title: Marketing Strategist (Non – LO – No Consumer Contact)
Department: Marketing
Job Status: Full Time/Salary
Reports to: Director of Marketing
Amount of Travel: Some
Vanderbilt Mortgage and Finance, Inc. was established in 1974 and currently services over 150,000 loans. Our strength as an organization is rooted in the quality of our people and products. We are an equal opportunity employer committed to creating a diverse workforce. Furthermore, we are financially strong, with a reputation for leading the industry with unsurpassed products, a broad range of services, and a coast-to-coast presence. We are professionally strong, from entry level to more experienced positions, we are actively recruiting individuals who are passionate, positive, and eager to learn. As a member of our team, we will equip you for success. You will enjoy excellent benefits, opportunities for growth, and an encouraging culture that supports work-life balance.
JOB SUMMARY
The Marketing Strategist is a key driver of marketing success, spearheading diverse projects, programs, and promotions with a collaborative spirit. This role works across multiple teams, including Vanderbilt Leadership, Clayton Retail, VMF Tech, Consumer Insights, Audit, and Legal, ensuring collective execution from strategy to implementation. Focused on optimizing key performance indicators, budgets, branding, and design, the strategist provides leadership with customer-first insights and forward-thinking recommendations. The ideal candidate will excel at creating both short and long-form content while ensuring alignment with our brand voice and tone. This role requires the ability to distill complex financial concepts into engaging, customer-focused content that is simple to understand.
JOB FUNCTIONS
Marketing and Brand Management
- Writes short- and long-form content that reflects the brand voice and tone, translating complex financial concepts into clear, customer-first messaging across various mediums.
- Serves as the steward of Vanderbilt’s brand messaging, ensuring consistency and accuracy across all communication channels.
- Owns and maintains Vanderbilt’s centralized Messaging Bank, a shared resource of key brand phrases, tone guidelines, and positioning statements to ensure clarity and consistency company-wide.
- Collaborates with cross-functional communication teams to create content that reinforces the company’s culture, brand, and long-term vision.
- Embraces AI and emerging tools to enhance copywriting speed, creativity, and effectiveness, using them as a complement to strong foundational writing skills.
- Partners with leadership to develop and support marketing campaigns that improve the customer experience and drive business outcomes.
- Stays informed on digital marketing trends (e.g., SEO, PPC) and contributes insights and recommendations to strengthen content strategies.
- Applies foundational design skills to create visually compelling, on-brand assets for both digital and physical use.
Project Planning and Execution
- Develops comprehensive project plans outlining scope, goals, deliverables, timelines, and resource requirements.
- Oversees the end-to-end execution of projects, timelines, resources, and budgets.
- Conducts cross-functional collaboration with corporate marketing, marketing compliance, corporate legal, tech, and Vanderbilt teams to understand project requirements and dependencies.
- Fosters a collaborative environment and facilitates effective communication among team members and vendors.
- Engages with key stakeholders to gather project requirements, expectations, and feedback.
- Provides regular updates to stakeholders on project progress, milestones, and potential risks.
- Identifies potential risks and challenges associated with projects and develops mitigation strategies.
- Continuously explores new methods, tools, and technologies to improve marketing execution and effectiveness.
- Coordinates with outside vendors for fulfillment and to ensure execution and delivery of marketing materials and products.
- Manages the intake, assignment, and completion of project requests within the enterprise project management platform, ensuring smooth workflow progression and timely fulfillment.
Data Analysis
- Creates and maintains detailed reports on marketing campaigns and products, identifying key trends, spending patterns, and actionable insights to support data-driven decision-making.
- Measures and regularly reports the effectiveness of marketing campaigns, promotions, and programs through comprehensive dashboards shared with leadership.
- Seeks and provides information to help Vanderbilt determine its position within the marketplace for all originated products.
- Collaborates with Business Development Managers to gather competitive intelligence and analyze competitors’ pricing, sales strategies, and marketing/distribution methods, reporting findings to leadership
- Gathers, forecasts, and tracks market share and retail sales trends to analyze and suggest actionable insights.
- Gathers data from market, vendors and analyzes pricing, sales, methods of marketing/distribution, and reports findings to leadership.
- Reviews and updates monthly accounting, invoicing, and budgeting and reports to leadership.
Compliance
- Manages vendor relationships to deliver marketing products including adhering to compliance.
- Partners with marketing compliance, corporate legal and audit to ensure compliance of marketing materials.
- Maintains and updates the SharePoint repository, ensuring advertising materials are properly documented in accordance with Vanderbilt’s Operations Manual; facilitates auditor access to requested documents as needed.
- Manages and updates opt in and affiliate marketing processes and procedures.
- Ensures all disclaimers are current for point-of-sale and digital materials; coordinates the collection of expired materials from Retail Home Centers
- Performs monthly audits of advertising materials.
- Reviews, audits, and updates marketing policies and procedures and guidelines.
Other duties as assigned
This job description is not an exhaustive list of all the functions that a team member and other duties may be assigned.
REQUIREMENTS AND QUALIFICATIONS
- Education: Bachelor’s degree or equivalent experience required.
- Experience: 3-5 years’ related experience required; prior experience in the business, marketing, or communications a plus.
- Must have strong computer skills with ability to navigate Microsoft Office Suite.
- Experience with digital marketing channels (SEO, PPC, social media, content marketing) and data analytics platforms (Google Analytics, social media insights, etc.).
- Proven ability to work cross-functionally with leadership, creative teams, compliance, legal, and external vendors.
- Experience managing marketing compliance and ensuring adherence to legal guidelines.
- Familiarity with enterprise project management tools and CRM platforms (e.g., Salesforce, Teamwork, Smart Sheets, or similar).
- Provides exceptional project management and communication skills throughout all processes.
- Ability to communicate effectively and efficiently via phone, email, and person to person.
- Capability of gathering facts accurately, analyzing causes, evaluating alternate solutions, and arriving at sound conclusions on action to be taken.
- Ability to manage multiple and/or conflicting responsibilities.
- Great attention to detail and organizational skills.
- Ability to work in a team environment.
PHYSICAL DEMANDS:
- Must be able to remain in a stationary position 75% of the time.
- Will be constantly operating a computer and other office productivity machinery, such as a telephone, calculator, copy machine, and computer printer.
- Will be communicating 75% of the time over the phone.
- Must be able to exchange accurate information at all times.
- Must be able to identify and assess account status and determine appropriate process.
- Will constantly work in a state-of-the-art indoor temperature controlled, sealed window office environment.
BENEFITS:
- Medical and Dental Plan with Prescription Coverage and Vision
- Competitive benefits including 401(K) includes 100% company match of the first 4%
- Paid time off days (PTO), maternity/paternity leave, and holidays
- Community involvement including Volunteer Paid Time Off (VTO)
- Tuition Assistance for your first degree
- Enjoy coming “home” to our brand new, state-of-the-art Home Office equipped with onsite fitness facility with full gym, workout classes, volleyball and basketball courts, ping-pong, disc golf course, and onsite restaurant
- Wellness programs that focus on emotional, social, spiritual, intellectual, environmental, physical, and financial well-being
- Collaborative and energetic work environment
- Professional development and promotional opportunities
- Competitive bonus programs
Here are some more reasons to choose Vanderbilt Mortgage!
- A Berkshire Hathaway Company – an integrity-based organization offering unlimited career growth
- Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Vanderbilt Mortgage and Finance, Inc. provides competitive 401(k) programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.
- Vanderbilt Mortgage and Finance Inc. is a subsidiary of Clayton of which is proud to have earned spots on the following Forbes lists: America’s Best Employers, America’s Best Employers by State, Best Employers for Diversity, Best Employers for Women.
- As part of Vanderbilt Mortgage’s commitment to Opening Doors to a Better Life, VMF is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
- At VMF, we encourage holistic wellness with physical, nutritional, social, financial, spiritual, and occupational programs available online or in-person for team members.
- Our newly renovated Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga/barre studio, volleyball, and basketball courts, walking paths, and a disc golf course.
Vanderbilt Mortgage and Finance Inc. is committed to a diverse and inclusive workplace. Vanderbilt Mortgage and Finance, Inc. is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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