What are the responsibilities and job description for the Marketing Program Coordinator position at Valley Metro?
You must include a copy of your resume in the "Attachments" section of the Application to be considered for the position.
The Marketing Program Coordinator plays a key role in supporting the development, execution, and optimization of marketing strategies and campaigns. This position will collaborate with cross-functional teams to ensure the seamless delivery of projects, from concept to completion. The Marketing Program Coordinator manages the day-to-day operations of various marketing initiatives, ensuring that all marketing efforts align with the department's goals and contribute to overall Agency objectives.
The Marketing Program Coordinator will oversee project timelines, coordinate resources, track performance metrics, and ensure consistent messaging across various channels. The role requires a detail-oriented individual who can handle multiple projects simultaneously, work in a fast-paced environment, and thrive in both independent and team-based settings. The ideal candidate will possess strong communication skills, creative problem-solving abilities, and a passion for marketing innovation.
Valley Metro is an Equal Opportunity Employer.Human Resources reserves the right to call only the most qualified candidates to the selection process.
Bachelor's Degree in Marketing, Communications, or a closely related field, plus two (2) years of full-time professional working experience in marketing and managing projects. Directly related experience may substitute for education on a year-for-year basis.
License:
Valid Arizona driver's license and safe driving record.
Background Investigation:
Employment is contingent upon the results of a background check
The statements listed below describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.
Contributes to the development and implementation of comprehensive marketing strategies that strengthen the Agency’s brand, expand regional visibility, and support customer engagement and retention.
Builds and maintains strong relationships with Valley Metro internal and external clients including departments within the agency, municipal and city partners, creative agencies, and other vendors.
Guide planning and execution of marketing initiatives; including client needs assessment, providing recommendations, establishing timelines, coordinating development and successful completion of deliverables.
Administer marketing campaigns for assigned clients, monitor campaign performance and provide post-campaign analysis.
Effectively manage multiple tasks and competing priorities in a fast-paced environment, ensuring timely and accurate completion of work assignments
Prepares, updates and revises a wide variety of marketing materials, project plans, reports and/or other related information working closely with the communications and creative teams to ensure alignment with Valley Metro brand voice and guidelines.
Oversees marketing department projects to ensure deadlines are met and work aligns with departmental and Agency objectives. Leverages project management tools and software to track progress, coordinate tasks, and support successful project execution.
Researches and prepares scopes of work, creative briefs, or requests for proposals, for distribution to external creative agencies and vendors to bid on campaigns and projects.
Participates in a variety of meetings, working groups, committees, promotional events and/or other related groups and activities.
Participates in planning, coordinating and overseeing special events and activities in assigned area of responsibility.
Performs other duties of similar nature and level as assigned.
Knowledge of:
Applicable marketing principles and practices
Project management principles
Recordkeeping principles (master files, print ready files, web ready files)
Traditional and digital media forms (PR, radio, print, TV, online, social media, etc.)
Client and customer service principles
Professional communication and copy writing
Event coordination principles
Skill in:
Developing strategies, scopes of work and other key documents for internal/external use
Prioritizing work
Speaking in public
Writing, editing and proofing a variety of materials
Establishing and maintaining effective and cooperative relationships with internal staff, vendors, community organizations and other public agencies
Conducting research
Solving problems
Responding to changing situations and needs
Facilitating meetings
Using a computer and related software applications including being proficient with Microsoft Office, Project Management Software, Adobe Creative Suite
Participating in the evaluation, analysis and resolution of marketing/communications challenges
Planning, organizing and coordinating activities
Communicating in order to interact with colleagues, management, executive leadership, government and municipality representatives, and the general public at a level sufficient to exchange or convey information and to receive work direction
Physical Demands:
Positions in this class typically require: reaching, standing, walking, driving, fingering, grasping, talking, hearing, and seeing.
Work Environment:
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Salary : $64,458 - $96,686
