What are the responsibilities and job description for the VP of Growth Marketing position at Vaco by Highspring?
Client: Banking/Financial Services
Role:VP of Growth Marketing
Pay Rate:$150,000-$175,000 with a bonus
Location: Rye, NY
Perm
The Vice President of Growth Marketing and Member Experience is a strategic leader responsible for driving member acquisition, engagement, and retention while elevating brand presence in the marketplace. This role operates in full alignment with the organization's overall strategy, vision, and values.
This position leads the ideation, planning, and execution of comprehensive marketing strategies designed to expand market share, deepen member relationships, and increase product adoption. By leveraging data-driven insights, this leader enhances understanding of members and prospects while optimizing Marketing Return on Investment (MROI).
As a key change agent, the Vice President will guide brand positioning, growth marketing, product marketing, member onboarding, advertising, and public relations. With a strong focus on measurable growth and member experience (MX) outcomes, this role ensures alignment across the organization, partnering closely with product, digital, operations/technology, finance, risk, branches, and contact center teams.
Key ResponsibilitiesStrategic & Operational Leadership- Provide strategic and executional leadership across market research, competitive analysis, and growth opportunity identification.
- Lead growth marketing campaign planning, execution, and performance reporting.
- Oversee member onboarding and lifecycle marketing strategies to enhance engagement and retention.
- Manage, mentor, and develop high-performing teams, fostering a culture of accountability and innovation.
- Ideate, develop, and execute integrated growth marketing and member experience strategies and campaigns.
- Design and manage comprehensive marketing plans, calendars, and budgets in collaboration with cross-functional partners.
- Oversee performance marketing across traditional and digital channels with a focus on conversion, retention, and lifetime value.
- Analyze and interpret data to develop campaigns with measurable ROI in partnership with internal stakeholders (e.g., deposits, lending, digital, branches, contact center, and business development).
- Leverage segmentation, targeting, and analytics to optimize campaign effectiveness and MROI.
- Deliver actionable insights and performance reporting to inform strategic decisions.
- Lead Voice of the Member initiatives, including NPS programs, to identify insights and drive experience improvements.
- Partner with cross-functional teams to address member pain points and enhance overall experience.
- Drive lifecycle marketing efforts that improve onboarding, engagement, and long-term loyalty.
- Define and execute a comprehensive brand and public relations strategy to strengthen visibility, reputation, and differentiation.
- Direct advertising, community engagement, sponsorships, and events to support growth and brand awareness.
- Ensure consistent and compelling messaging across all channels and touchpoints.
- Partner with executive leadership and key stakeholders to align marketing strategies with organizational goals.
- Collaborate with product, digital, operations, finance, and risk teams to ensure effective and compliant execution.
- Drive organizational effectiveness through team structure optimization, process improvement, and adoption of new tools and technologies.
- Promote a culture of continuous improvement, innovation, and measurable impact.
- Bachelor's degree in Marketing, Communications, Business, or a related field required; MBA or advanced degree preferred.
- Minimum of 7 years of progressive marketing experience, including growth marketing, brand development, and market expansion.
- At least 5 years of leadership experience managing teams and driving strategic initiatives.
- Financial services or credit union experience strongly preferred.
- Strategic Thinking & Analytical Acumen: Ability to develop and execute data-driven strategies that deliver measurable growth.
- Growth Marketing Expertise: Strong experience in lead generation, conversion optimization, product adoption, and cross-sell strategies.
- Content & Communication: Exceptional writing and storytelling skills across print and digital channels.
- Technical Proficiency: Experience with CRM systems, marketing automation, analytics platforms, SEO/SEM, email marketing, and social media.
- Leadership & Influence: Strong interpersonal and collaboration skills with the ability to influence stakeholders at all levels.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual's skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.
Salary : $150,000 - $175,000