What are the responsibilities and job description for the Interactive Marketing Lead position at VaaridaTech?
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
- Minimum 10 years of B2B marketing experience in the technology or IT services sector.
- Demonstrated success in regional marketing, digital campaigns, and demand generation.
- Proven experience in AI led content creation, thought leadership, and brand communication.
- Strong understanding of the North America B2B technology buyer landscape and decision-making cycles.
- Proficiency with tools like Marketo, Google Analytics, and marketing automation platforms and GenAI tools.
- Excellent writing, storytelling, and communication skills.
- Strong project management skills with the ability to prioritize and manage multiple initiatives.
- Comfortable working cross-functionally in a fast-paced, matrixed environment with multiple stakeholders.
- Willingness to travel within the region for events, client meetings, and team collaboration (approx. 10–20%).
Job Type: Full-time
Pay: $68,098.13 - $166,400.00 per year
Work Location: In person
Salary : $68,098 - $166,400
