General Manager

RV General Manager

Our Client:

Our client is a well-established and highly respected RV dealership group with a longstanding presence in key markets across the United States. Built on a foundation of operational discipline, strong financial performance, and customer-centric values, the organization has achieved consistent growth while maintaining a reputation for quality and professionalism. With a diverse portfolio of locations and a focus on premium product offerings, the company continues to expand its footprint while investing in its people, processes, and long-term success.

The Opportunity:

This opportunity offers a proven leader the chance to oversee and grow a strategically important dealership operation within a respected and expanding RV retail organization. The General Manager will be responsible for full P&L ownership, operational execution, and team leadership across all departments, with a particular focus on high-end, motorized inventory. This role requires a balance of strategic vision and day-to-day engagement, ensuring strong financial performance while maintaining a best-in-class customer experience. The right individual will bring structure, leadership presence, and a commitment to continuous improvement in a fast-paced, high-expectation environment.

Benefits:

• Competitive compensation with a variable component based on organizational performance
• Medical, dental, and vision benefits
• 401(k) plan with match
• Health savings account (HSA)
• Life insurance
• Disability insurance
• Relocation assistance for the right candidate
• Paid training
• Strong team-oriented environment within a privately owned dealership group

Duties and Responsibilities:

• Maintain full accountability for the dealership’s P&L, driving revenue growth, margin improvement, and disciplined expense management across all departments
• Oversee and drive performance across sales, service, parts, and F&I operations
• Lead, coach, and develop department managers and staff
• Establish and monitor KPIs to improve dealership performance
• Ensure a high-quality customer experience across all touchpoints
• Optimize inventory management and stocking strategies, particularly for motorized units
• Drive sales performance through effective process management and closing strategy
• Oversee service operations to ensure efficiency, quality, and productivity
• Manage parts operations to support both retail and service needs
• Collaborate with marketing teams to drive lead generation and visibility
• Maintain OEM and vendor relationships
• Ensure compliance with all laws, regulations, and company policies
• Lead budgeting, forecasting, and strategic planning efforts
• Identify and implement process improvements
• Act as the face of the dealership within the local market

Qualifications:

• 3–5 years of experience as a General Manager with full P&L responsibility
• RV industry experience preferred; adjacent dealership experience considered
• Proven ability to lead cross-functional teams
• Track record of driving revenue growth and profitability
• Strong understanding of fixed operations (service and parts)
• Experience managing high-value inventory
• Proficiency with DMS and CRM systems
• Strong operational and strategic leadership skills
• Excellent communication and organizational abilities
• Background progressing through dealership roles into leadership positions preferred
• Ability to perform in a fast-paced, high-expectation environment