What are the responsibilities and job description for the Social Content Manager position at Urban Golf Performance?
Social Content Manager Job Description
(other titles: Content Creator / Social Media Manager / Social & Content Manager)
LOCATION: Orange County, CA – On-site
About Ugp
Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour-level coaching and golf-specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.
About The Role
We’re looking for a Social Content Manager to elevate UGP’s digital presence and grow an engaged community of golfers and fans. This role combines strategy, creativity, and analytics to build compelling narratives that showcase UGP’s impact both on and off the course. You’ll work closely with our coaches, fitness experts, and creative team to produce content that inspires golfers of every level while driving measurable brand growth.
What You’ll Do
WHY UGP
This is an opportunity to help shape the voice of a brand that is redefining golf performance. You’ll have the platform to tell powerful stories, connect with a passionate community, and build lasting impact—both online and on the course.
Ugp Benefits
$65,000-$85,000
Social Content Manager : $65,000 USD - $85,000 USD
(other titles: Content Creator / Social Media Manager / Social & Content Manager)
LOCATION: Orange County, CA – On-site
About Ugp
Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour-level coaching and golf-specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.
About The Role
We’re looking for a Social Content Manager to elevate UGP’s digital presence and grow an engaged community of golfers and fans. This role combines strategy, creativity, and analytics to build compelling narratives that showcase UGP’s impact both on and off the course. You’ll work closely with our coaches, fitness experts, and creative team to produce content that inspires golfers of every level while driving measurable brand growth.
What You’ll Do
- Develop and execute UGP’s social media and content strategy to drive brand awareness, engagement, and community growth
- Shoot and edit high-quality video and photo content that highlights UGP’s team, culture, clients, and events
- Manage weekly posting and engagement across Instagram, UGP App, LinkedIn, YouTube, and emerging platforms
- Draft compelling copy and collaborate with internal teams to produce platform-native visuals, video, and storytelling content
- Maintain and oversee a content calendar that aligns with launches, events, and marketing priorities
- Monitor platform trends and performance analytics to optimize content effectiveness and expand reach
- Track, measure, and report on KPIs to demonstrate growth and inform ongoing content strategy
- Oversee community management by responding to comments, messages, and audience inquiries in a timely and authentic manner
- Provide creative direction on content concepts, ensuring consistency in UGP’s brand voice and visual identity across all channels
- Collaborate with external freelancers when larger productions are needed, guiding creative execution to align with brand standards
- Champion new formats, creative ideas, and social innovations that keep UGP at the forefront of sports and performance content
- Bachelor’s degree in Communications, Marketing, or related field
- 3 years of experience managing social media for sports, fitness, or lifestyle brands
- Strong skills in video and photo production, including shooting, editing, and post-production (Adobe Creative Suite, Final Cut, or similar tools)
- Proven ability to create platform-native content (Reels, YouTube Shorts, long-form video, photography)
- Expertise in content planning, copywriting, and cross-functional collaboration
- Ability to analyze social data and translate insights into actionable strategies
- Creative and trend-savvy with a proven track record of growing engaged audiences
- Highly organized and proactive, comfortable working in a fast-paced, high-performance environment
- Ability to quickly learn and become an authority for others on the brand voice and image
- Ability to lead creative direction by transforming ideas into clear visual and storytelling concepts, guiding both in-house and external collaborators to ensure consistency and quality across platforms
- Experience with content management software is a plus
- Golf enthusiast. Knowledge of golf equipment, technology, current events, and athletes highly preferred to produce content
WHY UGP
This is an opportunity to help shape the voice of a brand that is redefining golf performance. You’ll have the platform to tell powerful stories, connect with a passionate community, and build lasting impact—both online and on the course.
Ugp Benefits
- Comprehensive health insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Paid Time Off
- Parental Leave
- 401(k) Retirement Savings Plan
- Employer Matching for 401(k) Contributions
- Professional Development Assistance
- Employee Discounts on Apparel, Clubs, and UGP Services
$65,000-$85,000
Social Content Manager : $65,000 USD - $85,000 USD
Salary : $65,000 - $85,000
