Marketing & Communications Manager

Urban Adamah is an educational farm and community center in Berkeley, California that integrates the practices of Jewish tradition, mindfulness, sustainable agriculture, and social justice to build loving, just, and sustainable communities. We provide training programs, educational workshops, and community celebrations for more than 10,000 visitors annually.

The Marketing & Communications Manager is responsible for strategizing, leading, developing, refining, and executing on all marketing and communications work for the organization. They  uphold Urban Adamah’s existing brand identity and communications channels , while developing and implementing creative strategies to further promote Urban Adamah’s reputation,  expand program participation, and attract philanthropic support. The Manager also ensures internal and external brand consistency, both visual and “voice.” ​​​​​​​

About The Role

BIG PICTURE: The Marketing & Communications Manager works to ensure Urban Adamah is recognized and celebrated in the larger community, by:

• Developing materials and implementing strategies and to promote Urban Adamah’s work and value proposition in the Jewish, urban farming, and general communities
• Furthering the promotion of Urban Adamah’s programming and community offerings
• Serving as a significant contributor to and creator of Urban Adamah’s donor development and organizational marketing materials
• Leading and managing design and production of an annual impact report, and similar smaller-scale materials throughout the year

PUBLIC RELATIONS: The Marketing & CommunicationsManager leads efforts to ensure Urban Adamah is well known and highly regarded in the general community, Jewish organizational circles, and amongst potential individual and foundation supporters. This includes:

• Developing print and digital materials that celebrate and promote organizational impact and value
• Positioning the organization as worthy of philanthropic investment and support
• Developing and implementing strategies to ensure Urban Adamah is well known and highly regarded among partner organizations in the Jewish and general communities
• Attracting media attention to and coverage of Urban Adamah’s work and significance

PROGRAM MARKETING: The Marketing & Communications Manager will hold primary responsibility for ensuring all Urban Adamah programs are effectively marketed to target audiences and the general community. This includes advancing existing practices, refining existing approaches as needed, to ensure programming and initiatives are widely known. This includes but is not limited to:

• Developing digital and print materials that promote and attract attention to Urban Adamah’s programs 
• Ensuring strategic messaging about programs, initiatives, and impact, via social media,email marketing, website, etc.
• Managing collection and analysis of data to track program participation, and to amplify Urban Adamah’s story
• Demonstrate mastery of all Urban Adamah marketing and communications tools and platforms  
• Manage and oversee the goals, timeline, budget, and progress of search engine marketing campaigns
• Produce weekly recruitment/registration reports for all current and upcoming programs, open professional positions, etc.

COMMUNICATIONS: The Marketing & Communications Manager leads Urban Adamah communications strategy and implementation to shares the organization’s activities and messages with priority audiences, including current and prospective program participants, interested members of the community, donors, and others. This work includes:

• Copy writing and copy editing content to share Urban Adamah’s story with the larger community
• Continued development of print and visual materials
• Maintaining and updating Urban Adamah’s website, email, and social media platforms
• Developing and maintaining a communications guide for all internal staff use, and providing guidance and direction to staff colleagues to ensure consistency of organizational voice, internally and externally
• Maintaining and adding to Urban Adamah’s digital photo library so it serves as a resource for impactful visual storytelling. 
• Managing Urban Adamah’s digital presence, including in and on Google, Google ads, Yelp, Google reviews, SEO, etc.
• Ensure the website reflects the organizations values, programs, and successes, both visually and content-wise, including developing new copy and content, editing existing content and design as needed, troubleshooting problems, and securing needed support from our website developers 

BRANDING, DESIGN & VISUAL IDENTITY: The Marketing & Communications Manager works independently and, at times, with the support of an outside designer to ensure all design needs are met in a timely and efficient manner.

Compensation & Benefits

This is a salaried, full-time, benefited, and exempt position that includes healthcare, holidays, and paid time off. The salary range for this position is $69,000 to $74,000 per year. Comprehensive benefits include:

• 100% health care coverage for self and 50% coverage of dependents in a Silver Tier Kaiser plan or its equivalent in our carrier’s options
• 80% coverage of dental insurance for self
• Paid vacation days beginning at 15 days; 20 days in second year; incremental increase to 25 days 
• Up to 20 paid holidays (a mix of both national and Jewish holidays)
• Tax-free retirement account with match after 1 year 
• A pre-tax FSA for medical, dependent care
• Paid and unpaid parental, medical, and bereavement leave (following 1 year of employment)
• Paid Jury Duty leave
• Unpaid time off

Schedule

This is a full-time, 40 hour per week, hybrid position, with options to work remotely on Mondays and Fridays whenever possible. General hours of employment are 9:00 AM – 5:00 PM, Monday – Friday. The Marketing & Communications Manager may occasionally be asked to work on an evening or weekend, for which correlating time off will be given.