Director of Marketing & Communications

The Director of Marketing & Communications role is an exciting opportunity to serve as a leader of communication and public relations for one of the oldest animal welfare organizations in the country. This position will help East Bay SPCA continue to be seen as a thought leader in the field of animal welfare and will be critical in growing the reach and success of all the organization’s programs. 

The Director of Marketing & Communications serves as the primary brand ambassador and marketing leader for East Bay SPCA and is highly involved in the growth of the organization’s brand identity and brand recognition through strategic print, digital, and other media and communications. This position is responsible for creating, implementing, and leading a robust, comprehensive marketing and communications plan, including sponsorships and corporate relationships, to promote brand awareness to the general public, and to support East Bay SPCA’s fundraising and operating revenue goals.  

East Bay SPCA is a 501(c)3 non-profit committed to the welfare of dogs and cats in Alameda and Contra Costa Counties. Our mission is to transform the lives of cats and dogs by enriching the human-animal bond through respected and accessible expertise. East Bay SPCA is one of the nation’s oldest humane organizations, in operation since 1874, and receives no funding from any national organizations.

You can find more information about East Bay SPCA on our website at www.eastbayspca.org.

Category: Full-time; Exempt

Location: Oakland and Dublin, as needed

Reports to: Vice President of Philanthropy

Benefits: 100% employer paid medical, dental, and life insurance, 15 days starting PTO, 10 paid holidays, 401(k) with 3% employer contribution, discounted veterinary care benefits, AD&D, STD, and LTD.

Salary: $100,000-$115,000 DOE

Responsibilities 

• Oversee and manage East Bay SPCA’s internal and external marketing and communication program to ensure strategic and consistent messaging of the organization’s mission, identity, and value to the community. 
• Ideate actionable strategies to target marketing efforts to increase operational revenue and philanthropic support.  
• Serve as lead for publicity of East Bay SPCA events, programs and services, media partnerships, sponsorships, and strategic ad and content placements. 
• Lead and work with the marketing team on the development of brand-driven, engaging, and meaningful content for multi-use across all communications channels.  
• Support fundraising efforts through corporate fundraising campaigns and sponsorships. Provide written content, including Press Releases to enhance all aspects of our work, including grant funding requests and update reports. 
• Manage the marketing program’s annual budget, including RFPs, project bids, vendor contracts and invoices, budget reports, cost analyses, and projections. 
• In collaboration with Executive Leadership, coordinate all internal and external communications and crisis management by serving as brand ambassador for the organization including coordinating and conducting media interviews, disseminating press releases, and pitching relevant stories to local media. 
• Lead the marketing team in all responsibilities for the promotion of the annual gala held each May, and other events at both Oakland and Dublin facilities. 
• Partner with philanthropy to solicit corporate sponsorship with a goal of $500k annually. 
• Directly manage staff working in the Marketing Department. 

Working Conditions 

• Work is primarily performed in an animal shelter environment with exposure to detergents, cleaning products, wet and humid environments, and seasonal outdoor conditions 
• Must be available to work when and where needed by the organization. Must be willing to work occasional irregular hours, weekends, and holidays. 
• Animal contact and related injuries, including bites and scratches, may occur.  
• Noise exposure varies and often includes barking and other animal vocalizations 
• Animal waste contact, smells, and visual exposure are prevalent 
• Must be able to lift 50 pounds frequently and occasionally lift to 75 pounds with assistance. Must be able to push and/or pull over 50 pounds occasionally 
• Frequent standing, walking, typing, bending, twisting, crouching, kneeling, and stooping.