What are the responsibilities and job description for the Coordinator, Marketing and Recruitment position at University of North Florida?
General Description/Primary Purpose
The Marketing and Recruitment Coordinator advances the visibility, recruitment and engagement goals of Brooks College of Health. This position plays a critical role in developing student and alumni narratives, strengthening the Colleges digital presence, and coordinating graduate and undergraduate recruitment events and outreach initiatives.
Job Functions:
Marketing and Communications
Master's or Bachelor's degree and 2 years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.
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Required Qualifications
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The Marketing and Recruitment Coordinator advances the visibility, recruitment and engagement goals of Brooks College of Health. This position plays a critical role in developing student and alumni narratives, strengthening the Colleges digital presence, and coordinating graduate and undergraduate recruitment events and outreach initiatives.
Job Functions:
Marketing and Communications
- Work in partnership with the Brooks College of Health, Assistant Director of Marketing and Communications.
- Lead the development of student and alumni stories in collaboration with program directors and faculty, including conducting interviews, drafting features and managing content pipelines that support recruitment and alumni engagement.
- Design high-quality digital and print materials aligned with university brand standards, including recruitment collateral, social media graphics, email visuals and event materials.
- Coordinate recruitment and alumni event communications within Slate, including event setup, communication workflows and coordination of marketing materials.
- Draft, schedule, monitor, and refine content across Brooks College of Health social media channels and web pages, and track engagement metrics and recommend improvements to increase reach and responsiveness.
- Coordinates updates to college and departmental web content within the content management system to ensure accuracy, accessibility, and alignment with strategic messaging.
- Collaborate with faculty, staff and central marketing partners to ensure projects are completed on time and meet established brand and quality standards.
- Coordinate recruiting events, including college fairs, open houses, information sessions and community events.
- Contributes to the development and execution of targeted outreach campaigns to prospective undergraduate and graduate students in collaboration with academic program directors and university enrollment partners.
- Promote Brooks College of Health programs through tailored presentations, social media content and targeted communications to prospective student audiences.
- Collaborate with the Brooks College of Health Advising office to provide support for student engagement events and workshops.
- Maintain relationships with community partners, feeder institutions and alumni to support outreach and engagement efforts.
- Monitor recruitment and engagement efforts through data tracking and basic analysis across marketing, event, and outreach activities.
- Prepare routine reports and summaries to support assessment, planning, and continuous improvement of recruitment and communication strategies.
- Perform additional duties with respect to marketing and recruitment as assigned.
- May include occasional travel for representation at off-campus events.
Master's or Bachelor's degree and 2 years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.
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Required Qualifications
- Excellent interpersonal, written and verbal communication skills.
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