Assistant/Associate Director Recruitment and Outreach

Job Description Summary/Position Overview

This position leads graduate recruitment strategy and outreach, supporting enrollment growth through targeted campaigns and high-impact events. This role manages applicant communications, funding opportunities, and admissions support, while leveraging data analysis to optimize recruitment effectiveness. This engagement lead is essential to advancing the universitys graduate enrollment goals by developing and executing innovative recruitment strategies, fostering community and campus partnerships, and enhancing outreach efforts to attract a talented pool of graduate applicants.

Key Responsibilities

Recruitment Strategy and Execution

• Innovate current program recruitment tools and tactics: Design and implement targeted recruitment plans aligned with graduate enrollment objectives.
• Identify and cultivate relationships with feeder institutions, professional organizations, and community and campus partners.
• Manage business practices and communications for the Graduate School student funding and program opportunities to enhance recruitment, such Graduate Assistantships, fellowships, awards, Accelerated Pathways, and micro certificates.
• Develop and manage marketing and digital outreach campaigns in collaboration with university marketing teams and external agencies.
• Coordinate participation in graduate fairs, career events, and virtual information sessions.
  
  

Outreach and Engagement

• Promote graduate programs through presentations, social media, and tailored communications.
• Liaison between the Graduate School and Graduate Program Directors: Collaborate with Graduate Program Directors to support program-specific recruitment efforts.
• Organize on-campus and virtual recruitment events such as open houses, info sessions, and student panels.
• Organize events to support graduate student success and research in collaboration with campus partners.
• Maintain relationships with alumni and leverage their networks for outreach.
  
  

Admissions Support and Communication

• Utilize Slate CRM to manage applicant communications, track engagement, and support the admissions funnel.
• Generate digital and print marketing content.
• Assist in the development of competitive admissions practices.
  
  

Data Analysis and Reporting

• Monitor recruitment effectiveness through data analysis and reporting.
• Collaborate with agency partners, national organizations, UNF Institutional Research, and UNF Enrollment Management to assess market trends and identify growth opportunities.
• Maintain accurate records of outreach activities and applicant interactions.
  
  

Required Qualifications

Master's and 2 years of relevant experience or Bachelor's degree and 4 years of relevant experience. Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.

Qualifications

Required

• Advanced experience in higher education, admissions, marketing, or related fields.
• Demonstrated leadership skills to motivate teams, drive strategic goals, communicate effectively, and adapt confidently in dynamic environments.
• Strong communication skills, including public speaking and professional writing.
  
  

Preferred

• Experience with graduate admissions and recruitment.
• Proficiency in CRM systems (preferably Slate), Microsoft Office Suite, and digital content creation tools.
• Public speaking and event management experience.
• Growth mindset.
  
  

Additional Requirements

• Willingness to travel to recruitment events (including evenings and weekends).
• Promoting student excellence and ethical recruitment practices.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively across departments.
• Other duties as assigned.
  
  

Required: Cover letter, resume, names/contact of 3 references

The hiring level of the director position ( Assistant or As ociate Director) will determine the expectations for leadership and responsibility with planning, developing, implementing, and evaluating the effectiveness of the following areas. The hiring level will be based on candidate qualifications and UNF/departmental needs.

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