What are the responsibilities and job description for the Director of Marketing & Revenue Generation position at University of North Carolina at Charlotte?
Director of Marketing & Revenue Generation
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Please see Special Instructions for more details.
- The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
- The Search Committee will not contact references without first verifying permission with the finalist.
- Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
- UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
Position Information
General Information
| Position Number | 012578 |
|---|---|
| Vacancy Open to | All Candidates |
| Working Title | Director of Marketing & Revenue Generation |
| Position Designation | EHRA Non-Faculty |
| Employment Type | Permanent - Full-time |
| Months per Year | 12 |
| Work Schedule | Monday – Friday, plus nights and weekend work. The work schedule may vary as needed, but typical hours for the University are 8:00 am – 5:00 pm. |
| Hours per week | 40 |
| FLSA Status | Exempt |
| Division | Athletics |
| Department | Athletics (Adm) |
| Work Location | SAC |
| Salary Range | |
| Primary Purpose of Department | The mission of the Athletic Department at the University of North Carolina at Charlotte is to operate within the perspective of the overall educational program. With a balanced program that supports opportunities for all students and staff, the department promotes a total person concept that provides its student-athletes with the necessary tools to be successful in academic, athletic, and social settings. The Department of Athletics supports the highest ethical standards of the University, the NCAA, and Conference Affiliation. |
| Primary Purpose of Position | The Director of Marketing & Revenue Generation is responsible for creating a first-class marketing experience for all athletics stakeholders through the implementation of fan engagement and revenue generation strategies and tactics. The position will be responsible for all Football marketing and game presentation duties, as well as other sports as assigned. This position will support digital initiatives, including email and digital marketing campaigns and data analytics. The individual will be responsible for driving revenue through comprehensive marketing communication strategies and the creation of captivating fan experiences. The position will collaborate with Creative, Ticket Operations, Ticket Sales, Fundraising, Communications, Sponsorship, and other auxiliaries and partnerships to build and execute strategic plans for Football and other ticketed sports that focus on driving revenue, attendance, and engagement. |
| Summary of Position Responsibilities |
|
| Minimum Education/Experience | A Bachelor’s Degree, two years of relevant work experience in collegiate marketing, or an equivalent combination of education and experience. |
| Preferred Education, Knowledge, Skills and Experience | Excellent communication, organizational, and critical thinking skills. Ability to engage with varying stakeholders. Ability to oversee multiple projects simultaneously. Night and weekend work required. |
| Necessary Certifications/Licenses | |
| Preferred Certifications/Licenses | |
| Special Notes to Applicants |
|
| Posting Open Date | 07/02/2026 |
| Posting Close Date | |
| Open Until Filled | Yes |
| Proposed Hire Date | |
| If time-limited please indicate appointment end date | |
| Contact Information |
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- *
How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Mitratech Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
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Where did you learn about this posting?
(Open Ended Question)
- *
Do you have a bachelor’s Degree, two years of relevant work experience in collegiate marketing, or an equivalent combination of education and experience?
- Yes, at least a bachelor's degree and two years of relevant work experience in collegiate marketing
- Yes, an associate's degree and four years of relevant work experience in collegiate marketing
- Yes, high school diploma/GED and six years of relevant work experience in collegiate marketing
- No
Applicant Documents
Required Documents
- Resume / Curriculum Vitae
- Cover Letter / Letter of Interest