What are the responsibilities and job description for the Social Media Manager position at Union Square Advertising?
THIS IS AN IN-HOUSE POSITION - REMOTE WORKERS NEED NOT APPLY
About Us: Union Square Advertising is a dynamic boutique online marketing company specializing in creative and impactful restaurant marketing (though we work with clients across other industries too). Our team thrives on collaboration and creativity, and we’re looking for a passionate Senior Digital Marketing Manager to join our growing in-house social media department. If you're someone who loves driving brand engagement through innovative content and strategic campaigns, this role could be your next big opportunity!
Job Description: As a Social Media Manager at Union Square Advertising, you'll be assisting the social media and digital marketing team with a diverse range of clients. We’re looking for a highly motivated, hands-on individual with a passion for social media, a knack for creating standout content, and the organizational skills to keep projects running smoothly. If you're a strategic thinker with a creative flair and love to experiment with new approaches, you will thrive with us!
Key Responsibilities:
- Social Media Strategy & Execution: Lead the planning, development, and execution of social media strategies for multiple clients across platforms.
- Content Creation: Collaborate with our photo/video & graphic design team to develop compelling content that resonates with our clients’ target audiences and aligns with their brand voice.
- Email Marketing Campaigns: Develop and implement email marketing campaigns designed to increase engagement, open rates, and conversions.
- Brand Reputation Management: Monitor client brand reputation across platforms and implement strategies to protect and enhance their digital presence.
- Metrics & Analytics: Track, analyze, and report on key social media performance metrics. Use data-driven insights to continually refine and improve strategies.
- Stay Ahead of Trends: Keep up to date with the latest trends, tools, and best practices in social media and digital marketing to ensure the team and clients stay ahead of the curve.
What We’re Looking For:
- 2 years of hands-on experience in digital marketing, particularly with social media and email marketing.
- Proficiency with industry-standard tools, including Hootsuite, MailChimp, Constant Contact, SquareSpace and WordPress.
- Experience creating and editing video content, with proficiency in tools like CapCut to drive engagement.
- Strong writing and editing skills, with the ability to craft compelling content tailored to specific platforms and audiences.
- Excellent project management and organizational skills, with the ability to juggle multiple projects and meet deadlines.
- Strong communication skills, with the ability to effectively communicate ideas and results to clients and team members.
- A data-driven mindset to analyze performance and continuously optimize strategies.