What are the responsibilities and job description for the Social Media Manager position at Union Home Mortgage Corp.?
Company Description
Union Home Mortgage, founded in 1970, is dedicated to making homeownership accessible for everyone by providing a personalized and exceptional customer experience. With operations in over 44 states and Washington D.C., the company supports annual responsible lending of over $13 billion. Guided by a strong culture and the values outlined in our Code of Conduct, we prioritize respect, open communication, and accountability. Union Home Mortgage thrives on fostering a people-first environment, referring to employees as Partners who drive the company's success.
Role Description
This is a part-time, primarily remote role for a Social Media Manager / Content Creator based in Mobile, AL (preferred but not required).
This role is focused on creating content that generates real business results — including inbound leads, conversations, and brand growth.
Responsibilities
• Edit short-form video content (Reels, TikTok, Facebook, Instagram, snap chat, YouTube, and Reddit)
• Repurpose 1 video into multiple pieces of content weekly
• Write engaging captions, hooks, and calls-to-action
• Manage and post content consistently across platforms
• Track performance and optimize content based on results
This is not just a posting role — we are looking for someone who understands how to turn content into business.
Qualifications</p>
• Proven experience creating and managing social media content
• Strong short-form video editing skills
• Understanding of content that drives engagement AND leads
• Organized, consistent, and able to meet deadlines
Preferred:
• Experience in real estate, mortgage, or personal branding
• Familiarity with lead generation strategies through social media
- Expertise in Social Media Marketing, Social Media Optimization (SMO), and platforms such as Instagram, LinkedIn, Facebook, Tik Tok, Snap Chat, and Reddit.
•
- Proficiency in Content Strategy and the ability to create compelling and aligned content for various audiences
•
- Excellent Communication and Writing skills