Director of Marketing

Company Overview

Thrive Physical Therapy Partners (Thrive) is a national Physical Therapy Support Organization (PTSO) that partners with exceptional private practice owners across the country. Thrive provides non-clinical business support services that allow clinicians to focus on what matters most—delivering outstanding patient care.

Our support functions include talent acquisition, revenue cycle management, human resources, data analytics, technology, finance, and operational management. Thrive’s support aims to empower providers and grow practices by combining local autonomy with centralized expertise, helping every clinic thrive.

Role Overview

The Director of Marketing leads Thrive’s marketing strategy, execution, and optimization across the enterprise and its portfolio of partner brands. This role is responsible for driving patient acquisition, patient adherence (retention), and referral development, while elevating brand awareness both locally and enterprise-wide.

The Director of Marketing should be comfortable in an evolving, hands-on environment, and have knowledge and proven experience in executing marketing strategies—both paid and earned. The ideal candidate will be an excellent communicator who thrives in a collaborative, high-growth, entrepreneurial environment.

Key Responsibilities

Grow Patients – Drive New Patient Volume and Adherence
Lead enterprise and local marketing initiatives that expand patient access, attract new patients, and improve patient adherence.

• Develop and execute a cohesive strategy that combines digital and referral marketing to increase patient volume.
• Strengthen local marketing capabilities to ensure each partner clinic can attract and retain patients effectively.
• Drive initiatives that improve patient engagement and follow-through across the full care journey.

Grow Practices – Strengthen Local Brand Presence
Elevate the visibility and reputation of Thrive’s partner practices through coordinated brand and digital strategies.

• Maintain a consistent enterprise voice while celebrating local practice identities.
• Support new clinic openings, new provider launches, and brand transitions through strong marketing activation plans.
• Enhance brand awareness and trust through positive online presence, reviews, and reputation management.

Build Enterprise Marketing Infrastructure
Create scalable systems and tools that enable local execution and measurable performance.

• Develop and manage a scalable website platform that converts traffic into appointments.
• Implement CRM, listings, and automation tools to streamline communication and lead tracking.
• Establish processes for monitoring campaign performance, digital traffic, and patient conversion outcomes.

Cross-Functional Collaboration and Partnership
Collaborate with operations, technology, and practice leaders to align marketing priorities with clinical and business goals.

• Partner with RDOs and Practice Managers to tailor marketing strategies to local needs.
• Build alignment between marketing and operational capacity to ensure campaigns translate to sustainable growth.
• Support Thrive’s “provider-first” mission by developing marketing programs that help clinicians thrive in practice.

Qualifications

• 7 years of marketing experience, preferably within a multi-site, healthcare, or consumer-services organization.
• Proven success driving growth through both digital and traditional marketing channels.
• Strong analytical skills and data literacy; experience with Excel, analytics tools, and dashboard reporting.
• Experience managing agencies, budgets, and vendor relationships.
• Demonstrated success in leading website management, SEO/SEM, and digital campaigns.
• Excellent written and verbal communication skills; ability to translate complex strategies into clear action.
• Bachelor’s degree in marketing, communications, or business required; MBA preferred.

Core Competencies

• Strategic, analytical, and operational thinker capable of scaling systems across multiple markets.
• Innovative, data-driven marketer with a strong bias for action.
• Collaborative leader who thrives in a fast-paced, high-growth environment.
• Strong moral compass, integrity, and alignment with Thrive’s provider-first mission.