Director of Marketing

Job Summary
Physicians Revenue Group (PRG) is seeking a Director of Marketingto establish, lead, and scale a centralized, high-performing marketing function that supports multiple business units across healthcare revenue cycle management, telehealth, digital marketing services, and cybersecurity.

This is a strategic and hands-on leadership role responsible for defining marketing strategy, building structure and accountability, and executing initiatives that directly support revenue growth, brand positioning, and go-to-market success across all PRG entities.

The role requires close, ongoing collaboration with Sales, Business Development, Executive Leadership, HR, Administration, Technology, and Business Unit Heads, with a strong emphasis on revenue enablement, brand consistency, performance marketing, and measurable ROI. The successful candidate will be comfortable operating in a multi-entity, fast-growing, and matrixed organization, while managing both U.S.-based and offshore marketing resources.

Key Objectives of the Role

• Establish a unified and scalable marketing operating model across all PRG business units
• Drive pipeline growth and revenue support through close alignment with Sales and Business Development
• Ensure brand consistency and differentiation for each business unit under the PRG umbrella
• Build data-driven, KPI-led marketing execution with clear ROI measurement
• Professionalize and mature the marketing function to support executive, client, and partner-facing needs

Responsibilities

Marketing Leadership & Governance

• Own the end-to-end marketing strategy for PRG and its business units, aligned with corporate growth and revenue goals
• Define and maintain a clear marketing charter, roles, responsibilities, and operating cadence
• Build and manage marketing KPIs, dashboards, and performance reporting for executive leadership
• Establish repeatable processes, documentation, and quality standards across all marketing activities
• Manage and mentor marketing managers & team, ensuring alignment with U.S. business priorities

Revenue, Sales & Business Development Enablement

• Act as a strategic partner to Sales and Business Development leadership to support revenue targets
• Develop and maintain; Pitch decks and sales presentations, case studies and client success stories, One-pagers, brochures, and capability statements
• Partner with sales leadership to align campaigns with pipeline goals, ICPs, and vertical strategies
• Support webinars, events, conferences, and executive briefings tied to demand generation and brand visibility
• Participate in select client and prospect meetings to represent PRG marketing capabilities

Brand Management & Market Positioning

• Own brand strategy and execution for each PRG business unit while maintaining a cohesive enterprise identity
• Ensure consistent messaging, tone, and visual standards across all platforms and materials
• Oversee public relations, thought leadership, and executive visibility initiatives
• Manage employer branding in partnership with HR to support recruiting and retention
• Ensure professional showcasing of offices, leadership bios, photography, and corporate storytelling

Digital, Performance & Demand Marketing

• Lead digital, paid, and performance marketing initiatives across platforms (Google, Bing, LinkedIn, social, etc.)
• Oversee social media strategy and execution across LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging platforms
• Manage SEO/SEM, paid media, conversion optimization, and remarketing initiatives
• Own quarterly and annual marketing calendars per business unit, with flexibility to adjust based on performance
• Track and optimize key metrics including; Cost per lead (CPL), Cost per acquisition (CPA), Conversion rates and Campaign ROI

Events, Webinars & Field Marketing

• Plan and execute webinars, industry events, conferences, and sponsorships
• Coordinate closely with Administration and Operations for logistics, travel, and event execution
• Ensure consistent follow-up, content reuse, and ROI tracking for all events
• Identify new opportunities for community, industry, and association engagement

Performance Management & Reporting

• Build and maintain marketing performance dashboards with clear timelines and accountability
• Provide regular executive updates on performance, ROI, risks, and improvement opportunities
• Ensure backup coverage and continuity for all marketing initiatives
• Proactively identify gaps, underperformance, and corrective actions

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 6–10 years of progressive marketing experience, including leadership responsibility
• Demonstrated success building or scaling a marketing function in a growth-oriented organization
• Strong experience partnering with Sales and Business Development teams
• Proven ability to manage offshore and remote teams (20 resources preferred)
• Deep understanding of digital, performance, and B2B marketing
• Strong executive presence and communication skills
• Data-driven mindset with demonstrated ROI accountability
• Comfortable operating in a fast-paced, multi-entity environment

Preferred

• Experience in healthcare, revenue cycle management, professional services, or B2B SaaS
• Familiarity with webinar and virtual event platforms (Zoom, LinkedIn Events, etc.)
• Experience supporting multiple brands or business units under a single enterprise
• Exposure to international or offshore delivery models

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• How many years of managing offshore teams do you have?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 6 years (Required)
• Branding: 6 years (Required)
• Social media marketing: 6 years (Required)
• B2B marketing: 6 years (Required)

Ability to Commute:

• Downers Grove, IL 60515 (Required)

Work Location: In person

Salary : $100,000 - $130,000