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Navy Federal takes car-buying advice to the dealership.

Tyfone
Portland, OR Full Time
POSTED ON 11/3/2026
AVAILABLE BEFORE 3/1/2027

Navy Federal Credit Union is trying to move one of the biggest decisions in buying a car — how to pay for it — closer to the beginning of the process.

The Vienna, Virginia-based credit union will launch a national campaign Nov. 1 aimed at getting members to consider their budgets and financing options before arriving at a dealership. The effort, called Mission Assist: Auto, brings attention to tools Navy Federal already offers, including 90-day preapprovals, loan calculators, rate information and military discounts.

The campaign comes as Navy Federal remains a major force in auto lending. As of Sept. 30, the credit union held $14.4 billion in new-vehicle loans and $18.8 billion in used-vehicle loans, according to NCUA call report data released this week.

Navy Federal reported $204.3 billion in assets and 15.7 million members as of Sept. 30. It earned $1.4 billion through the first nine months of the year, compared with $1.5 billion during the same period a year earlier.

“It’s natural to be excited about a car’s model, features and test drive, but the financial decisions deserve just as much attention,” Pam Piligian, Navy Federal’s chief marketing officer, said in a statement. “Mission Assist: Auto brings our tools and expertise together to help members think through those decisions earlier, so they feel more prepared and confident.”

Salary.com Estimation for Navy Federal takes car-buying advice to the dealership. in Portland, OR
$44,574 to $56,884
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