Senior SEO Analyst

Duration: 12 Months

Location: MN-Rochester, 100% Remote

Overview: Every Turnberry consultant belongs to a practice, an internal group of consultants and leaders with shared experience and expertise. Each of these practices aligns to one of the core services Turnberry offers to clients. As a Senior SEO Analyst, you will join Turnberry's Business Transformation practice. Turnberry's Business Transformation practice is dedicated to diagnosing and addressing core business challenges including regulatory compliance, full-scale implementation, managing change and driving continuous improvement across transformation initiatives.

Responsibilities

• Manage the execution of SEO initiatives by coordinating with IMDG, HE&CS, and Practice partners on topic prioritization, content direction, brief development, assignments, and lifecycle tracking
• Maintain project workflows and content tracking through project-management tools
• Develop and maintain reporting that connects organic search and AI visibility to business outcomes, including care-family and topic-level visibility
  
  

Qualifications

• 7 years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands
• Experience working in the weeds with data using tools such as Python, APIs, Google Search Console, and other common reporting platforms
• Strong SEO fundamentals and the emerging AI-discoverability capabilities:
• Strong SEO research and analytics skills with project leadership, cross-functional collaboration, and the ability to translate search and audience insights into actionable Marketing recommendations
• Advanced technical SEO and data analytics expertise: Proven ability to analyze and improve crawlability, site performance, structured content, and search visibility, with strong proficiency Adobe CJA, Python, APIs and large-scale data analysis
• SEO and AI visibility measurement expertise: Ability to evaluate performance across traditional search and AI platforms such as ChatGPT, Gemini and Google AI experiences, measuring citation share, mention share, source inclusion, competitor presence, answer accuracy, and volatility
• Entity, structured-data, and machine-readable content optimization skills
• Experience improving how brands, conditions, treatments, providers, and locations are represented across search engines, knowledge graphs, and AI systems, with expertise in schema/structured data, semantic HTML, metadata, content architecture, and passage-level retrieval
• Cross-functional and cross-channel optimization capability
• Demonstrated ability to partner with content, engineering, product, analytics, social and communications teams to strengthen a consistent digital authority footprint and translate SEO/AI optimization opportunities into actionable recommendations and briefs
  
  

The salary range for this role is $90,000 to $125,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Turnberry Solutions offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.

At Turnberry, we are committed to creating a positive and connected work environment for all and are fully invested in and focused on hiring and growing a diverse team of high performers. We believe that uniqueness in ideas, experiences, and backgrounds make us a better Turnberry: Turnberry is an Equal Employment Opportunity employer, and recruits, employs, trains, compensates, and promotes regardless of age, ancestry, family medical or genetic information, gender identity and expression, marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics.

Americans With Disabilities Act (ADA)

Turnberry will provide reasonable accommodation with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please send an email to our Human Resources department at turnberryhr@turnberrysolutions.com.