What are the responsibilities and job description for the Senior Manager, Digital Marketing position at Turn/River Capital?
About Turn/River
Turn/River Capital is a private equity firm that applies a proprietary growth engineering strategy to investing, partnering with software businesses to accelerate growth and build enduring value. The firm’s team of equal parts investors and operators provides hands-on operational support and the flexible capital to systematically scale marketing, sales and customer success at its portfolio companies. Founded in 2012 and based in San Francisco, Turn/River has $5.6bn in committed capital and invests globally with a focus on North America and Europe.
About The Role
You will be part of Turn/River’s team of experts spanning go-to-market functions, collaborating with our portfolio companies to drive their growth. Your focus will be on digital marketing, guiding and supporting our portfolio company leaders and teams in developing and executing programs that generate leads, pipeline, and, ultimately, revenue. Working with 2-3 companies at a time, you will need to quickly interpret context and data, implement scalable systems, and influence company leaders.
This role offers variety, the potential to expand your impact, and an excellent opportunity to continue learning and honing your marketing skills. Ideal candidates are structured thinkers, lifelong learners, self-starters, and results-oriented team players who have a keen understanding of marketing funnels.
Key Responsibilities
Partner with digital marketing teams across Turn/River’s portfolio companies to:
The below benefits are offered to full-time employees based out of our San Francisco office:
Turn/River Capital is a private equity firm that applies a proprietary growth engineering strategy to investing, partnering with software businesses to accelerate growth and build enduring value. The firm’s team of equal parts investors and operators provides hands-on operational support and the flexible capital to systematically scale marketing, sales and customer success at its portfolio companies. Founded in 2012 and based in San Francisco, Turn/River has $5.6bn in committed capital and invests globally with a focus on North America and Europe.
About The Role
You will be part of Turn/River’s team of experts spanning go-to-market functions, collaborating with our portfolio companies to drive their growth. Your focus will be on digital marketing, guiding and supporting our portfolio company leaders and teams in developing and executing programs that generate leads, pipeline, and, ultimately, revenue. Working with 2-3 companies at a time, you will need to quickly interpret context and data, implement scalable systems, and influence company leaders.
This role offers variety, the potential to expand your impact, and an excellent opportunity to continue learning and honing your marketing skills. Ideal candidates are structured thinkers, lifelong learners, self-starters, and results-oriented team players who have a keen understanding of marketing funnels.
Key Responsibilities
Partner with digital marketing teams across Turn/River’s portfolio companies to:
- Lead and optimize inbound programs across paid search, paid social, content marketing, CRO, and other digital channels.
- Build and scale efficient digital acquisition systems focused on sustainable pipeline growth.
- Develop and test new digital funnels, including LLM-powered and AI-assisted customer acquisition paths.
- Collaborate on messaging, creative, and audience segmentation to improve conversion and ROAS.
- Establish clear digital marketing KPIs and performance dashboards.
- Analyze campaign performance, share insights with company leadership, and translate findings into actionable strategies.
- Create repeatable frameworks and playbooks to extend proven programs across the portfolio.
- 5–8 years of experience in B2B digital marketing, with deep expertise in paid media, SEM and SEO, and CRO.
- Proven ability to scale inbound channels that drive measurable pipeline and revenue.
- Hands-on proficiency with key digital platforms (e.g., Google Ads, LinkedIn Ads, Meta, Tableau, GA4, HubSpot, etc.).
- Data-driven mindset; adept at using analytics to test, learn, and optimize.
- Experience collaborating cross-functionally with content, product, and sales teams.
- Comfortable managing agency or vendor relationships to maximize performance.
- Strong communicator who can synthesize complex results for executive audiences.
- Curious, experimental operator who continuously tests new approaches and technologies.
The below benefits are offered to full-time employees based out of our San Francisco office:
- An opportunity to make an impact across multiple high-growth tech firms
- Competitive salary and discretionary bonus
- Medical, dental, and vision insurance covered 100% for employee & dependents
- Flexible vacation policy
- 401K matching
- Paid parental leave
- Commuter benefits
- Health and Wellness benefits
- Household Services benefits
- Home Office benefits
- Annual Home Office Equipment Reimbursement
- Donation matching
- Work from home Monday & Friday
- Energetic work environment with snacks and weekly team lunches 3x per week, centrally located near multiple public transit lines
- A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month