What are the responsibilities and job description for the Marketing Specialist position at TRUMPF North America?
As a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges?
We are seeking a motivated and detail-oriented Marketing Specialist to join our team in Farmington, CT. This role provides hands-on experience across a wide range of marketing activities at a multi-billion-dollar company, including digital marketing, data analytics, lead management, public relations, advertising, tradeshows, and events. The ideal candidate is a creative thinker, strong communicator, and team player with a passion for marketing.
Principal Duties & Responsibilities
We are seeking a motivated and detail-oriented Marketing Specialist to join our team in Farmington, CT. This role provides hands-on experience across a wide range of marketing activities at a multi-billion-dollar company, including digital marketing, data analytics, lead management, public relations, advertising, tradeshows, and events. The ideal candidate is a creative thinker, strong communicator, and team player with a passion for marketing.
Principal Duties & Responsibilities
- Develop and execute marketing and communications programs that ensure consistent brand messaging and support corporate objectives across digital, print, events, and media channels.
- Draft, edit, and publish content across social media, the corporate website, email campaigns, and sales enablement materials to drive engagement and lead generation.
- Monitor brand reputation, track competitor activity, and research industry trends; synthesize findings into actionable recommendations.
- Establish and track KPIs to measure marketing effectiveness; analyze campaign data and present findings to stakeholders.
- Collaborate with the Digital Marketing Specialist and other team members to optimize website content, digital assets, and pipeline-supporting initiatives.
- Maintain marketing content on the Sales SharePoint and support the coordination of events, trade shows, and webinars.
- Bachelor's degree required.
- Intellectual curiosity with an appetite for learning and exploring new ideas, tools, and approaches to challenges.
- Digitally savvy with excellent verbal and written communication skills.
- Proactive mindset and ability to manage multiple projects in a fast-paced environment.
- Experience in digital marketing social media, content creation, and email marketing preferred.