Digital Marketing Manager

Trove is a vertical SaaS platform built exclusively for the manufactured and modular home industry. We build the marketing, website, and CRM tools that dealers use to attract leads, convert buyers, and close more deals — purpose-built for how this industry actually works. Our digital marketing service is a core part of what we sell: dealers trust us to run their Facebook, Instagram, and Google ads so they can focus on the lot.

This is the head of marketing services at Trove. You’ll own the entire digital marketing operation for our dealer customers — from the strategy we use across accounts to the day-to-day execution of campaigns. You’ll manage a book of 20–50 active dealer accounts, oversee 1–2 contractors, and be directly accountable for the results we deliver. If the ads aren’t working, that’s on you to diagnose and fix. If the reporting isn’t telling a clear story, that’s yours to improve. This is a high-ownership role at a small company — you’ll have real influence over how we build and scale this service.

• Own and manage paid media campaigns across Facebook, Instagram, and Google Ads for a book of 50 manufactured home dealer accounts
• Set the strategic direction for how we run campaigns across the portfolio — what we test, what we scale, what we cut
• Build and iterate on ad creative: copy, imagery direction, offers, and targeting — across many clients simultaneously
• Onboard new customers onto Trove’s marketing service — account setup, pixel installation, campaign structure, and initial strategy
• Produce and deliver monthly performance reports for each account — clear, client-facing, tied to leads and outcomes not vanity metrics
• Manage 1–2 contractors who support campaign execution — assign work, review output, hold the quality bar
• Monitor account performance daily and intervene when campaigns underperform — you’re not set-it-and-forget-it
• Develop playbooks and repeatable processes so the marketing operation scales as we add customers
• Attend industry conferences and trade shows roughly once per quarter

• 3 years managing paid social and search campaigns — Facebook/Instagram Ads and Google Ads required
• Experience managing multiple client accounts simultaneously — agency background is a strong fit
• Comfortable owning strategy, not just executing someone else’s playbook
• Strong with ad creative — you can write compelling copy and direct creative that performs, even without a design team
• Clear, confident communicator — you can explain campaign performance to a small business owner who doesn’t know what a CPL is
• Analytically sharp — you know what the numbers mean and what to do about them
• Organized enough to manage 50 accounts without things falling through the cracks
• Experience in real estate, home services, or a similarly local/dealer-driven industry is a plus

You own the results of the marketing service. Success means dealer accounts are generating more qualified leads month over month, retention is high because customers can see the value, and the operation runs cleanly enough to scale. You’ll be measured on account performance, customer retention tied to marketing, and your ability to build a repeatable, growing service line.

• Medical, dental, and vision insurance — 100% covered for the employee
• Full-time, in-office in Marin or San Diego, CA
• Direct influence over a core part of the business — this isn’t a support function, it’s a revenue driver
• Room to build — you’ll shape how this division grows, including the team under you

Send your resume and a short note about why this role is interesting to you and what you’ve done that makes you a fit.