What are the responsibilities and job description for the Sales Development Representative position at Trove?
About Trove
Trove is a vertical SaaS platform built exclusively for the manufactured and modular home industry. We build the marketing, website, and CRM tools that dealers use to attract leads, convert buyers, and close more deals — purpose-built for how this industry actually works. This is our first SDR hire, and you’ll be building the outbound motion with us from the ground up.
The role
You’ll be the engine that fills the top of our pipeline. Your job is to identify, contact, and qualify manufactured home dealers who are a strong fit for Trove and convert them into meetings for our AE. You’ll work primarily through cold calls and personalized email. No spray-and-pray. Every outreach should feel like it came from someone who knows this industry.
What you’ll do
- Cold call and email manufactured home dealers across the US - high-volume, high-quality touches every day
- Qualify prospects based on Trove’s ICP: dealer owners, GMs, and sales managers at independent MH dealerships
- Research prospects before outreach. Look at their website, their ads, their tech stack and write messaging that reflects it
- Book qualified meetings that generate real pipeline
- Log all activity in HubSpot with the detail needed to hand off context cleanly to the AE
- Test subject lines, openers, and call scripts. Tell us what’s working and what isn’t
- Attend industry conferences and trade shows roughly once per quarter — this is a relationship-driven industry and being in the room matters
What we’re looking for
- 1 year of SDR or outbound sales experience preferred — but we’ll consider a strong candidate who’s newer if you can demonstrate hustle and a track record of hitting goals
- Comfortable on the phone - you don’t hate cold calls, you get better at them
- You write well. Short, plain, specific. Not corporate filler.
- Organized and self-directed
- Familiarity with HubSpot or a comparable CRM
- Comfortable with occasional travel roughly once per quarter for events
- Genuine interest in a niche industry or at least the curiosity to get up to speed fast
How you’ll be measured
Your primary metric is qualified pipeline generated. We care about meetings that move — not just demos on the calendar. You’ll have a clear quota, a ramp period, and full visibility into how commission is calculated. Details shared during the interview process.
What we offer
- $100,000 per year (OTE)
- Medical, dental, and vision insurance - 100% covered for the employee
- Full-time, in-office in San Diego, CA (Encinitas)
- Direct access to the AE and leadership - fast feedback loops, fast career track
- A niche where you can become a genuine expert, not just another SaaS SDR
To apply
- Send your resume and a short note about why this role is interesting to you and what you’ve done that makes you a fit.
Salary : $100,000