Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech)

Trident Consulting is seeking a ”Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech)”. A global leader in business and technology services.

Role: Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech)

Location: San Francisco, CA | Remote (Open to candidates across U.S. time zones)

Type: Contract

Salary: $115 - $120

About the Role

• We are seeking a highly strategic and execution-driven Senior Product Marketing Manager to support a leading consumer technology organization focused on building deeper customer relationships through loyalty, engagement, and lifecycle marketing.
• This team is evolving beyond traditional transactional rewards to create meaningful, emotionally resonant customer experiences that drive long-term engagement and brand affinity. This role will play a critical part in shaping and executing strategies that increase customer frequency, retention, and lifetime value.
• You will work cross-functionally with Product, Business, Research, and Marketing teams to bring innovative loyalty and engagement initiatives to life.

Key Responsibilities

• Lead the development and execution of go-to-market (GTM) strategies for loyalty programs, product launches, and new feature rollouts
• Design and implement comprehensive loyalty and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value
• Own both inbound and outbound marketing initiatives, optimizing the customer journey from awareness to active engagement
• Develop and test innovative loyalty program concepts that go beyond traditional rewards to build deeper emotional connections with users
• Leverage customer insights, behavioral data, and research to understand engagement drivers and inform marketing strategies
• Track, analyze, and optimize campaign performance using key metrics such as engagement, adoption, retention, and customer frequency
• Partner closely with Product, Sales, Analytics, Research, and Design teams to shape strategy and drive execution
• Act as the voice of the customer, ensuring all programs and messaging resonate with user needs while delivering measurable business outcomes
• Tackle ambiguous business problems with a strategic mindset, developing recommendations to evolve loyalty and engagement strategies
• Operate independently with minimal supervision, managing projects end-to-end in a fast-paced environment

Required Qualifications

• 5 years of marketing experience, with a strong focus on product, growth, or lifecycle marketing
• Minimum 2 years of experience in loyalty, retention, or customer engagement programs
• Proven track record of designing and executing marketing strategies that drive measurable business outcomes
• Experience working in consumer (B2C) technology environments (B2B experience is a plus)
• Strong analytical mindset with the ability to balance data-driven insights and customer understanding
• Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders
• Ability to work independently, manage ambiguity, and deliver results in a fast-paced environment

Preferred Qualifications

• Experience working at top-tier technology companies (e.g., FAANG or similar environments)
• Background in growth, CRM, lifecycle, or retention marketing
• Experience applying behavioral psychology and customer insights to create impactful marketing experiences
• Strong cross-functional collaboration experience with Product and Engineering teams

About Trident

Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.

We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.