Marketing Director

About Treeswift:

Treeswift is revolutionizing decision-making for critical energy infrastructure in the face of rising threats like severe storms and wildfires.

In the U.S. alone, hundreds of thousands of miles of transmission lines and millions of miles of distribution lines need to be carefully monitored and maintained to reduce hazards. The largest of these hazards is interaction with vegetation that can cause outages or fires. With the rapid growth of renewable energy this infrastructure footprint is expected to more than double in the coming years creating more assets to defend than ever before.

Treeswift’s mission is to deliver scalable technology to manage large-scale distributed infrastructure, starting with managing the risks posed by vegetation to power lines and extending to asset management, construction planning, and disaster recovery. We deliver transformative impact to our customers by innovating across the technical stack. LiDAR, imagery, GPS, and voice data is collected by sensor packs mounted on backpacks and vehicles that seamlessly integrate into customer operations. We then deploy AI to transform raw data into actionable analytics delivered to decision-makers in our software platform. Just over a year since our first utility pilot we are working with three of the five largest utilities in the United States and rapidly expanding our footprint across new customers and use cases. 

To tackle this challenge we are bringing together a team of mission-driven experts with deep industry experience in robotics, enterprise software, and electric utilities. We hope you’ll join us on this journey to revolutionize the energy sector. 

About the role:

• As Marketing Director you will be responsible for ensuring that everyone from utility executives to program managers to field operators is clamoring to deploy Treeswift because they clearly understand how it will help them save money and time and better manage risk.
• This is a hybrid role with a strong preference for NYC-based candidates. We are open to remote for exceptional candidates.
• You will report to the VP of Revenue.

You are probably a strong fit for this role if you:

• Are a clear thinker and great writer
• Are a super sharp, scrappy self-starter that is excited to be Treeswift’s first full time Marketing hire 
• Relish the opportunity to transform how the utility industry thinks about and manages some of its most mission-critical and resource-intensive operations
• Know that continuously developing and refining your understanding of a customer’s problems is the foundation for engendering credibility and trust
• Are a marketing Swiss army knife, able to do everything from IC work to managing external and internal resources when needed to high-level strategic positioning and comms
• Can plan and execute effective, ongoing campaigns spanning owned content and earned content, both online and via in-person events
• Can build effective case studies and collateral across different media and formats and then get them in front of relevant stakeholders to generate understanding and trust
• Are comfortable using a wide array of marketing software, technology, and tools as relevant and needed to get the job done
• Believe that iron sharpens iron - you have strong opinions that you will fight for, but you’re also willing to discuss, iterate, and improve with others on your team

Preferred experience, skills, and qualifications for the role:

• 6-10 years of relevant marketing experience
• Strong relevant professional networks within US electric utilities are a big plus
• Past experience marketing or selling software and solutions to US electric utilities is a big plus

What We Value:

• Mission first. We value team members who are focused on working towards the best outcomes for the customer and the business. 
• Curiosity. We are constantly learning – from each other and from our customers. We aren’t afraid to learn we were wrong in the process and adapt our approach accordingly.
• Ownership mindset. If you see an opportunity for improvement, run with it. We believe that good ideas can come from anywhere, no matter your role.

Benefits:

• Comprehensive medical, dental and vision insurance 
• Life insurance package and disability coverage 
• Stock options
• Paid leave for new parents 
• Unlimited PTO
• 401K

Compensation:

The estimated salary range for this position is in the $175,000 to $225,000 range. Total compensation for this position is determined by skills, qualifications, relevant work experience, location, and other factors. This salary estimate excludes the value of any potential bonuses; the value of any benefits offered; and the potential future value of any long-term incentives, including equity grant(s). This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.