What are the responsibilities and job description for the Marketing & Growth Manager position at Treats Unleashed?
Job Title: Marketing and Growth Manager
Position: Full-time
Location: Chesterfield, Missouri
Reports To: CEO
Pay: $80,000.00 - $90,000.00 per year
Executive Summary
As the Marketing & Growth Manager for a multi-brand pet retail portfolio (Treats Unleashed, Bone-A-Patreat,), you are responsible for driving foot traffic to 26 locations while scaling a high-growth e-commerce platform. You will transition our marketing from "activity-based" to "data-driven," ensuring our brand legacy is protected as we grow.
Key Strategic Responsibilities
1. Omni-Channel Strategy & ROI
Develop and lead the Annual Integrated Marketing Plan with a focus on "Same-Store Sales Growth" and "New Customer Acquisition."
Manage the marketing budget and report monthly on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost). .
Bridge the gap between digital and physical.
Assortment Strategy: Collaborate and participate in the growth of brands in-store. Create marketing activities that drive the growth of strategic brands.
Merchandising Synergy: Collaborate on visual merchandising strategy to ensure "In-Store Brand Performance" is optimized through high-impact endcaps, educational signage, and strategic product placement that mirrors our digital campaigns.
Vendor Relations: Act as the primary marketing contact for our top 20 vendors, negotiating Co-op Marketing funds and exclusive product launches to drive competitive advantage.
2. Brand Management & Content
Maintain a distinct "Brand Voice" for each of our retail concepts while leveraging shared resources for efficiency.
Oversee the creative direction for all in-store and digital assets, ensuring a "Premium" aesthetic that justifies our specialty price points.
Protect the "Founder Legacy" by ensuring community-focused storytelling remains at the heart of our larger corporate growth.
3. E-commerce & Digital Evolution
Partner with external agencies to optimize SEO and SEM performance.
Lead the marketing side of our loyalty program, using purchase data to create hyper-personalized email and SMS campaigns.
Lead the team in creating high-quality, "viral" content from live events to fuel social media channels.
4. Other
High-Impact Event Leadership
Negotiate and manage high-value sponsorships
The Profile: What We Are Looking For
Preference will be given to candidates with 5 years in the Pet Industry. You should have a proven track record of navigating the 'humanization of pets' trend and an ability to articulate our premium value proposition against both big-box and e-commerce competitors."
The Strategist: You don’t just "post on social"; you understand how a post impacts the P&L.
The Creative Technical: You are proficient in Adobe Creative Suite but can also navigate a Google Analytics dashboard with ease.
Requirements & Compensation
Experience: 5–7 years in Retail Marketing; 2 years in a leadership role.
Education: Bachelor’s Degree in Marketing, Business, or related field.
Salary: $80,000 – $90,000
Job Type: Full-time
Pay: $80,000.00 - $90,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Paid time off
Vision insurance
Application Question(s):
Do you have experience marketing to pet retail markets? If so, how?
Tell us about any marketing education or experience you have that sets you apart for this position.
What is the most important quality that a marketing manager should possess?
Tell us about any graphic design experience you have and provide samples.
Education:
Bachelor's (Required)
Work Location: In person
Salary : $80,000 - $90,000