Power Sales Engineer

POSITION SUMMARY

The Power Sales Engineer is a field-based technical sales role responsible for driving new design activity and revenue growth within assigned accounts and territory.

This role works directly with engineers, project teams, and decision-makers to identify opportunities, influence power system design, and move projects toward conversion. The position bridges engineering and sales by combining technical understanding with direct customer engagement.

Success in this role is measured by increased design registrations, expanded account penetration, and revenue growth.

ABOUT TRC ELECTRONICS

TRC is a franchised distributor focused on power supply solutions for the electronics industry. We partner with OEMs to support their designs and help bring products to market across a wide range of applications, many of which directly impact how people live and work.

We are growing and focused on building a high-performance team. Our mission is to give our customers the power to succeed while creating an environment where our team can achieve personal, professional, and financial growth.

Our core values guide how we operate and who we hire: committed, trustworthy, disciplined, accountable, transparent, resilient, and intentional.

SUCCESS LOOKS LIKE

• Consistently generates new design opportunities through proactive outreach, in-person engagement, and strong relationships with engineers and decision-makers.
• Influences customer design decisions by providing clear technical guidance that increases design registrations and moves projects forward.
• Maintains strong visibility and momentum across opportunities through consistent follow-up, coordination, and communication.
• Converts technical engagement into measurable business results, including account expansion and revenue growth.

PERFORMANCE OBJECTIVES

• Convert active opportunities into revenue, prioritizing higher-value projects and accounts that align with TRC’s growth targets.
• Expand existing high-value accounts by increasing the number of active projects, contacts, and applications where TRC is specified.
• Develop new customer relationships within target accounts that meet or exceed the $25,000 revenue threshold.
• Generate a consistent pipeline of new design opportunities within target accounts expected to produce greater than $25,000 in annual revenue.
• Increase design opportunities and early-stage project visibility within high-value target and existing accounts.
• Influence customer design decisions to improve TRC win rates and expand share of opportunity within accounts capable of generating $25,000 in revenue.
• Increase average opportunity value by identifying and positioning broader solution sets across power, batteries, cooling, and assemblies.
• Maintain accurate and actionable visibility of all high-value opportunities, risks, and next steps within CRM.
• Improve speed and progression of qualified opportunities by removing technical barriers and driving timely follow-up.
• Collaborate with sales, engineering, and suppliers to accelerate project timelines and improve conversion outcomes on key accounts.

KEY COMPETENCIES

• Technical Problem Solving: Identifies technical barriers within opportunities, evaluates options, and works with internal teams and suppliers to deliver solutions that enable conversion to revenue.
• Power Systems Application: Applies knowledge of power conversion, batteries, and related systems to support customer designs and influence solution selection.
• Opportunity Advancement: Effectively moves opportunities through each stage by identifying next steps, aligning stakeholders, addressing objections, and maintaining forward momentum toward conversion.
• Product and Solution Knowledge: Understands TRC’s product portfolio and positions complete solutions across power supplies, batteries, cooling, enclosures, and assemblies to increase opportunity value.
• Solution Positioning: Positions TRC’s full solution set in a way that aligns with customer requirements, expands scope, and increases overall opportunity value.
• Design-In Support: Supports customer design cycles with technical data, application guidance, and recommendations that lead to product specification and improved win rates.
• Application Evaluation: Reviews customer requirements, schematics, and use cases to determine fit, identify risks, and align solutions with project needs.
• Supplier Technical Interface: Engages with manufacturing partners to obtain design data, resolve issues, and support opportunity advancement and conversion.
• System Integration Awareness: Understands how power, thermal, and mechanical components interact within a system and applies that knowledge to strengthen solution positioning.
• Technical Communication: Delivers clear, accurate technical information in discussions, presentations, and written communication to support customer understanding and decision-making.

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer.
• Position will require travel: Up to 50%
• Requires ability to occasionally lift up to 25lbs