What are the responsibilities and job description for the Marketing Specialist position at Tower Engineering Professionals?
About TEP Group
TEP Group is a leading provider of services in the digital infrastructure space. We are committed to excellence, innovation, and delivering high-quality solutions to our clients. We are currently growing our internal marketing capabilities to align with our brand and growth goals.
Position Summary
The Marketing Specialist will be an integral part of the team, supporting the execution of marketing and brand strategies to promote TEP Group's services and brand identity. This role will be responsible for collecting, organizing, and interpreting data related to the company’s marketing and business development efforts. This role is also responsible for the day-to-day coordination of marketing activities, content creation, digital presence management, and administrative support for overall marketing efforts. The Marketing Specialist will work closely with the Business Development and leadership teams, leveraging data to drive informed decision-making.
Key Responsibilities
TEP Group is a leading provider of services in the digital infrastructure space. We are committed to excellence, innovation, and delivering high-quality solutions to our clients. We are currently growing our internal marketing capabilities to align with our brand and growth goals.
Position Summary
The Marketing Specialist will be an integral part of the team, supporting the execution of marketing and brand strategies to promote TEP Group's services and brand identity. This role will be responsible for collecting, organizing, and interpreting data related to the company’s marketing and business development efforts. This role is also responsible for the day-to-day coordination of marketing activities, content creation, digital presence management, and administrative support for overall marketing efforts. The Marketing Specialist will work closely with the Business Development and leadership teams, leveraging data to drive informed decision-making.
Key Responsibilities
- Create and Own QBR reporting: Work with leadership team to create a comprehensive Business Development PowerPoint deck that will be reviewed with the Board and Executive Leadership team on a quarterly basis.
- Content and Digital Support: Assist in the creation, editing, and distribution of marketing content, including press releases, website updates, and social media posts.
- Campaign Coordination: Support the planning and execution of marketing campaigns, including email marketing, trade show promotions, and internal communications.
- Agency & Vendor Liaison: Act as a point of contact for external marketing partners, such as the marketing agency, to ensure project timelines and deliverables are met.
- Performance Optimization: Evaluate key marketing metrics, track customer performance actuals to plan, conversion data, and customer journeys to provide recommendations for improving marketing strategies and increasing effectiveness.
- Reporting & Analysis: Track, compile, and summarize marketing performance metrics and provide administrative support for budget tracking.
- Collaboration: work with cross-functional teams, including BD and finance, to ensure data accuracy and consistency, and communicate complex data insights to non-technical stakeholders.
- Administrative Support: Manage marketing collateral inventory, coordinate team meetings and logistics for strategy sessions, and assist with general office duties as needed.
- Bachelor’s degree in marketing, Communications, or a related field.
- 2 - 4 years of experience in a marketing or sales support role.
- Strong organizational and project management skills with high attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with a content management system (CMS) or email marketing platform is a plus.
- Excellent written and verbal communication skills.
- Proficiency with online graphic design programs like Canva or similar.
Salary : $60,000 - $70,000