What are the responsibilities and job description for the VP of Marketing position at Top Stack?
A highly regarded and growing organization is seeking a VP of Marketing to provide strategic leadership across its marketing function and drive brand growth, customer engagement, and marketing performance.
What You’ll Do:
- Lead and develop the overall marketing strategy and team
- Oversee brand strategy, digital marketing, and integrated marketing initiatives
- Drive customer engagement, demand generation, and brand growth
- Establish marketing goals, KPIs, and performance metrics
- Lead cross-functional marketing programs and initiatives
- Oversee marketing operations, processes, and resource planning
- Partner with senior leadership and business teams to align marketing strategies with organizational goals
- Identify opportunities to improve marketing effectiveness and efficiency
Qualifications:
- Bachelor’s degree in Marketing or related field; advanced degree preferred
- 15 years of progressive marketing experience, including senior leadership
- Proven experience developing and executing integrated marketing strategies
- Strong experience across digital, brand, communications, and customer-focused marketing
- Demonstrated success leading and developing high-performing teams
- Strong analytical, strategic, and project management skills
- Excellent communication and presentation abilities
- Experience in retail or manufacturing preferred
- Experience working across B2B and B2C environments preferred
- Ability to lead through change and manage multiple priorities
Location:
- Onsite 3 days per week in the West Chester, PA area