What are the responsibilities and job description for the Social Media Coordinator- Lalo Tequila position at Tito's Handmade Vodka?
About LALO Tequila
LALO Tequila is a story of friendship, craft, and authentic Mexican heritage. Eduardo “Lalo” González and David “R” Carballido grew up together in Guadalajara, the capital of Mexico’s famed Jalisco tequila region. Lalo’s father and grandfather were famed Mexican tequila makers, and David has spent his career working with Mexico’s top tequila producers. So Lalo and David decided to create the purest expression of tequila and share it with the world. This means producing tequila blanco purely crafted for a clean taste, with only three ingredients. We are now the fastest-growing blanco tequila on the market.
We are headquartered in Austin and proudly manufactured in Jalisco, Mexico.
About the Role
We are looking for a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for the day-to-day management of our organic TikTok, Instagram, LinkedIn, Facebook, newsletter, and Wikipedia page, and other social media platforms as needed. You will work closely with our Associate Director of Marketing Communications and Head of Digital to develop, plan, and manage social media content that engages our audience, increases brand awareness, and drives customer engagement.
Key Responsibilities
- Community Management: Monitor social media channels, respond to comments and messages, and engage with our audience to foster a positive community environment.
- Content Creation: Using tools such as CapCut, Adobe Suite, Canva, and native platforms to craft authentic, on-brand content and write post copy.
- Content Calendar Management: Plan and manage a content calendar to ensure the timely publication of content across all platforms.
- Strategy & Planning: Develop and implement social media strategies, set KPIs, and manage budgets for campaigns (e.g., campaign launches, promotions).
- Analytics and Reporting: Monitor social media metrics, analyze performance data, and generate reports to measure the effectiveness of content and campaigns, making recommendations for improvement.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and technologies, incorporating them into strategies to enhance engagement and reach.
- Cross-Functional Collaboration: Work closely with the marketing team to brainstorm content ideas and strategies, ensuring alignment with overall marketing goals and campaigns.
- Provide administrative support to the marketing team, such as organizing files, scheduling meetings, and preparing reports.
Qualifications
- 4-5 years of proven experience as a content creator, social media coordinator, community manager, or similar role with a portfolio of work.
- Excellent writing, editing, and communication skills.
- Competent graphic design skills with proficiency in design software (e.g., Adobe Creative Suite, Canva).
- Experience with video editing tools and content creation for platforms like TikTok and Instagram Reels.
- Familiarity with social media management tools (e.g., Sprout, Sprinklr) and analytics.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative thinker with strong problem-solving skills.
- Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field preferred.
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and Google suite (Docs, Sheets, Slides).
- Proficiency in Spanish preferred
What We Offer
- Competitive Salary Bonus Opportunities
- Company Paid Medical & Dental Insurance
- Company Paid Life & Disability Insurance
- Voluntary Insurance Plans
- 401k Plan with Company Match & Profit Sharing
- Vacation, Sick, Flex Time
- Parental Leave
- Health Savings Account
- Lifestyle Spending Account
- Financial Wellness Benefit