Senior Manager, Marketing Operations 5143

Senior Manager, Marketing Operations

Direct Hire

Location: Hybrid in Atlanta, GA

We’re partnering with a growth-oriented organization that is rethinking how marketing, data, and technology come together to drive real business impact.

They’re looking for a Senior Manager of Marketing Operations to take ownership of their marketing ecosystem and help modernize how campaigns are executed, measured, and optimized. This is a high-impact role sitting at the intersection of Marketing, Sales, Digital, and Technology.

If you’ve been the person who connects the dots across platforms, builds smarter workflows, and pushes marketing forward with data and automation, this is worth a closer look.

What You’ll Do

Own the Marketing Engine

You’ll lead the strategy and optimization of the marketing tech stack, with a focus on marketing automation, lifecycle programs, segmentation, and lead management. This includes hands-on ownership of platforms like HubSpot and how they integrate across the business.

Build and Scale ABM Capabilities

You’ll help stand up and optimize account-based marketing efforts, working with tools like Demandbase, DemandScience, or similar. From account selection to engagement insights, you’ll turn strategy into execution.

Apply AI in a Practical Way

This isn’t about chasing buzzwords. It’s about using AI to improve targeting, personalization, testing, and performance. You’ll help the team move faster and smarter by embedding AI into day-to-day marketing operations.

Connect Data, Systems, and Insights

You’ll define lifecycle stages, scoring models, and segmentation frameworks while ensuring clean, reliable data. You’ll also deliver clear insights across acquisition, engagement, pipeline, and revenue.

Own Website & Conversion Strategy

You’ll oversee how the website connects to marketing systems, including forms, tracking, personalization, and conversion optimization.

Lead Across Functions

This role operates as a senior individual contributor with broad influence. You’ll partner closely with Marketing, Sales, and Technology teams to ensure systems, data, and strategy are aligned.

What We’re Looking For

• 7–10 years in Marketing Operations, Marketing Systems, or a similar role
• Strong hands-on experience with HubSpot Marketing Hub (or comparable platform)
• Experience with ABM tools like Demandbase, DemandScience, or Terminus
• Solid understanding of marketing analytics, attribution, and data governance
• Experience working across marketing automation, CRM, and website CMS platforms
• Comfort operating in a cross-functional, fast-moving environment

What Stands Out

• You’ve already started using AI in your marketing workflows and are excited to do more
• You’re naturally curious and stay on top of new tools and trends
• You know how to balance strategy with hands-on execution
• You’ve worked in complex or regulated environments and understand the importance of governance

Why This Role

• You’ll have real ownership of the marketing operations function, not just a piece of it
• You’ll help shape how AI is actually used in marketing, not just talked about
• You’ll work in a collaborative environment where marketing, sales, and technology are tightly connected
• You’ll be part of a team that values both innovation and thoughtful execution

If you’re someone who enjoys building, optimizing, and connecting systems to drive better outcomes, this is the kind of role where you can make a meaningful impact quickly.