What are the responsibilities and job description for the Senior Marketing Manager, ABM Execution & Campaign Operations position at Candescent?
Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
Senior Marketing Manager, ABM Execution & Campaign Operations
The Opportunity
We are seeking a highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy.
This role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordination—ensuring programs move from concept to launch efficiently and effectively.
This is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drive pipeline.
What You’ll Do
Campaign Execution & Orchestration
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
Senior Marketing Manager, ABM Execution & Campaign Operations
The Opportunity
We are seeking a highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy.
This role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordination—ensuring programs move from concept to launch efficiently and effectively.
This is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drive pipeline.
What You’ll Do
Campaign Execution & Orchestration
- Execute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social)
- Translate ABM strategy into actionable campaign plans with clear deliverables and timelines
- Manage campaign calendars and ensure consistent execution across programs
- Serve as the central hub for campaign execution—tracking milestones, dependencies, and deliverables
- Partner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward
- Coordinate with external agencies and vendors to ensure timely and high-quality output
- Support execution of 1:1, 1:few, and 1:many ABM programs
- Help operationalize targeting, segmentation, and account engagement tactics
- Ensure campaigns align to defined ICPs, account priorities, and sales objectives
- Develop and/or adapt light campaign content (emails, landing page copy, social posts)
- Create or manage simple campaign visuals and assets (presentations, one-pagers, light graphics)
- Ensure messaging consistency across touchpoints
- Track campaign performance and support reporting efforts
- Maintain campaign documentation, workflows, and processes
- Identify opportunities to improve execution efficiency and campaign effectiveness
- 10-15 years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns
- Strong campaign execution skills with the ability to manage multiple programs simultaneously
- Excellent project management and organizational skills (this is critical)
- Experience working with agencies and cross-functional teams
- Comfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.)
- Familiarity with marketing automation, CRM, and ABM platforms
- Detail-oriented with a bias for action and follow-through
- Director (You): Strategy, platform optimization, innovation, executive alignment, external networking
- This Role: Execution, orchestration, timelines, asset delivery, campaign consistency
- Campaigns launch on time and run smoothly across channels
- ABM programs are consistently executed with high quality
- Stakeholders feel informed, aligned, and supported
- Agency and internal teams operate efficiently under clear direction
- The Director of ABM is freed up to focus on strategic growth and platform optimization
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.