What are the responsibilities and job description for the Senior Marketing Manager Retention Execution position at Verizon?
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What You’ll Be Doing...
The Senior Manager, Churn Activation and Orchestration, will be a member of the Base Marketing team, executing the Defend activation and orchestration work across the VBG organization. Reporting directly to the Associate Director, Defend Orchestraion, this individual will be responsible for executing on the base churn program strategy for small and medium businesses, global enterprises, and public sector customers.
The Senior Manager will operate by leading peers from cross-functional teams, including but not limited to: Marketing, Customer Experience, Care, Martech, Digital, and AI groups.Responsibilities:
The ideal candidate is a results-oriented and highly motivated leader who excels at synthesizing complex data into actionable insights while fostering a culture of critical thinking and efficient execution. As a big-vision thinker, you possess the unique ability to distill ambitious plans into clear workstreams and roadmap actions, navigating complex organizational landscapes to gain executive alignment and drive program timelines with precision. You elevate financial rigor and business casing from a routine task to a core leadership requirement, utilizing data storytelling to ensure end-to-end program effectiveness and optimized outcomes. Furthermore, you are dedicated to building high-performing, cross-functional environments rooted in constructive feedback and creative independence, ensuring that strategic goals are met through both technical excellence and strong interpersonal leadership.
You’ll Need To Have
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits And Compensation
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.
The annual salary range for the Colorado location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What You’ll Be Doing...
The Senior Manager, Churn Activation and Orchestration, will be a member of the Base Marketing team, executing the Defend activation and orchestration work across the VBG organization. Reporting directly to the Associate Director, Defend Orchestraion, this individual will be responsible for executing on the base churn program strategy for small and medium businesses, global enterprises, and public sector customers.
The Senior Manager will operate by leading peers from cross-functional teams, including but not limited to: Marketing, Customer Experience, Care, Martech, Digital, and AI groups.Responsibilities:
- Execution lead for VBG retention strategies into live, functional customer treatments. The role is the driver of activation—responsible for the end-to-end save journey work, orchestration of "Defend" programs across all rep-facing and customer-facing systems. The role bridges the gap between a marketing idea and a functioning action in the field.
- The Senior Manager, Defend Execution is a technical-marketing hybrid responsible for the day-to-day activation of churn-reduction strategies. This role focuses on the precise configuration of offers and save actions within VBG’s digital and rep-facing systems.
- Omni-Channel Synchronization: Coordinate the simultaneous launch of campaigns across CRM, Digital, Sales, Telesales, and Care. The execution lead ensures that a "Save" action initiated in a digital portal is visible and consistent if the customer moves to a live rep.
- Troubleshooting & Rapid Response: Serve as the first line of defense for execution errors. The lead builds, maintains, and drives customer journey work for save treatments aligned to churn/defend programs.
- Monitor live performance to identify system "breaks" or offer misfires, leading to immediate triage to minimize customer friction using AI, tech, and data.
- Cross-Functional Coordination: Act as the "boots on the ground" contact for Marketing, CX, Care teams, lighting up process and flow optimizations.
The ideal candidate is a results-oriented and highly motivated leader who excels at synthesizing complex data into actionable insights while fostering a culture of critical thinking and efficient execution. As a big-vision thinker, you possess the unique ability to distill ambitious plans into clear workstreams and roadmap actions, navigating complex organizational landscapes to gain executive alignment and drive program timelines with precision. You elevate financial rigor and business casing from a routine task to a core leadership requirement, utilizing data storytelling to ensure end-to-end program effectiveness and optimized outcomes. Furthermore, you are dedicated to building high-performing, cross-functional environments rooted in constructive feedback and creative independence, ensuring that strategic goals are met through both technical excellence and strong interpersonal leadership.
You’ll Need To Have
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Experience working with marketing research, research strategy, or consumer research methodologies.
- Six or more years of experience in marketing operations, CRM execution, or churn management, with a proven track record of launching live customer treatments in a fast-paced environment.
- A Master’s degree in Business Administration, Finance, Marketing, or Analytics.Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
- Understanding of key CRM and Sales platforms and systems (i.e., Adobe, Salesforce, Pega, and POS systems).
- Strong understanding of customer analytics and campaign success measures.
- Ability to translate complex ideas and express them in concise, simple-to-understand ways.
- Ability to work under pressure in a fast-paced environment and multitask across projects.
- Comfortable with continuously changing priorities.
- Strong analytical, problem-solving, and planning skills.
- Ability to interface with executive and C-suite leadership to develop and represent work.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Scheduled Weekly Hours
40
Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
Benefits And Compensation
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.
The annual salary range for the Colorado location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.
Salary : $105,000 - $201,000