What are the responsibilities and job description for the Marketing Director position at The Woodlands Assisted Living?
Job Summary
The Marketing Director is responsible for developing and implementing marketing, sales, and community outreach strategies that increase occupancy, strengthen community relationships, and promote The Woodlands Assisted Living as the preferred provider of assisted living services. The Marketing Director serves as the primary liaison between the community and referral sources, prospective residents, families, hospitals, skilled nursing facilities, physicians, community organizations, and other healthcare providers.
This position requires exceptional communication, relationship-building, and organizational skills, along with knowledge of assisted living services, Medicaid eligibility, and senior housing.
Responsibilities
- Develop and implement an annual marketing plan designed to increase occupancy.
- Meet or exceed monthly occupancy goals established by administration.
- Identify and cultivate referral sources within the community.
- Conduct regular visits with hospitals, skilled nursing facilities, physicians, home health agencies, hospice providers, rehabilitation centers, case managers, social workers, senior centers, and community organizations.
- Represent The Woodlands Assisted Living at networking events, health fairs, community events, and professional meetings.
- Maintain positive relationships with existing referral partners while developing new referral opportunities.
- Respond promptly to all inquiries from prospective residents, families, and referral sources.
- Conduct community tours for prospective residents and families.
- Explain services, amenities, pricing, Medicaid eligibility, and admission requirements.
- Coordinate with the Administrator and nursing staff to determine admission appropriateness.
- Assist prospective residents throughout the admission process.
- Follow up consistently with prospective residents until admission or decision.
Qualifications
- Experience in marketing, sales, admissions, or business development .
- Experience in assisted living, senior housing, long-term care, healthcare, or related field preferred.
- Knowledge of Medicaid and senior services is preferred.
- Valid driver's license and reliable transportation.
Pay: $45,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: In person
Salary : $45,000 - $80,000