What are the responsibilities and job description for the Demand Planner -Automotive After Market (Wheels & Tires) position at The Wheel Group?
About The Wheel Group
Founded in 1997, The Wheel Group is a leading designer, developer, and owner of aftermarket automotive wheel, tire, and accessory brands, with a focus on quality, innovation, and performance. Headquartered in Ontario, California, with 15 distribution centers throughout the U.S. and Canada as well as a QC, engineering and support services office in Shanghai, China, TWG serves a diverse base of customers across North America and globally.
About the Role
We are seeking a Demand Planner to drive SKU-level forecasting and inventory planning across a dynamic automotive aftermarket business. This role owns the 18-month rolling demand plan, ensuring product availability while optimizing inventory across a multi-warehouse network. You will work cross-functionally with Sales, Marketing, Operations, and Finance through the S&OP process to support growth and service level targets.
Key Responsibilities
- Develop and maintain SKU-level forecasts across product categories, regions, and channels.
- Manage an 18-month rolling forecast incorporating historical data, seasonality (e.g., winter/summer demand), promotions, and product lifecycle.
- Adjust forecasts for fitment-driven demand variability and new product launches.
- Participate in monthly S&OP to align demand, supply, and financial plans.
- Partner with Sales and Marketing to capture market intelligence and promotional impact.
- Provide data-driven recommendations and challenge assumptions.
- Analyze demand trends, seasonality, and regional/locations performance.
- Track forecast accuracy (MAPE/WMAPE), bias, and service metrics.
- Deliver regular reports and dashboards to support decision-making.
- Improve forecasting models, tools, sales consensus and planning processes.
- Support optimization of demand planning systems and reporting automation.
Requirements
- Bachelor’s degree in supply chain, Business, or related field.
- 5 years in demand planning or supply chain planning experience.
- Automotive aftermarket or CPG experience preferred.
- Experience managing large SKU portfolios and multi-location networks.
- Advanced Excel Formula (Power Query/Power Pivot).
- Experience with ERP/planning systems
- Familiarity with Power BI or similar tools.
- Strong analytical and problem-solving skills.
- Effective cross-functional communication and collaboration.
- Detail-oriented with ability to manage multiple priorities.
- Success Metrics
- Forecast Accuracy (MAPE / WMAPE)
- Service Level / Fill Rate
- Inventory Turns & Working Capital
- Reduction in Excess & Obsolete Inventory
This is not a remote or hybrid position. Candidates must report to our Ontario, CA office. Remote work is not available
The Wheel Group is an Equal Opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.