Demo

Group Sales Manager

The Westin Sarasota
Sarasota, FL Full Time
POSTED ON 3/18/2026
AVAILABLE BEFORE 5/17/2026

Overview: A Kolter Hospitality Group Sales Manager works with management throughout the hotel and the Company. They deliver service excellence to guests and customers by listening to their needs, analyzing information, and creating tailored proposals in a pleasant and professional manner. This position is responsible for negotiating and closing sales, selling, detailing, and servicing all customers for all social and catering events while exceeding sales targets.


Performance Expectations: 

  1. Solicit, negotiate and confirm New and Repeat business through various efforts to maximize revenues to meet/exceed goals.
  2. Conduct Site Visits Weekly.
  3. Sell to fill Need dates.
  4. Negotiate and finalize contract and banquet event orders by meeting with clients.
  5. Research competing hotels, prospect and network to surface business.
  6. Utilize Meeting Planner surveys to follow up with all groups.
  7. Continuously review catering menus and prices with Executive Chef and F&B Manager to ensure we are offering a competitive and profitable menu.
  8. Prepare proposals and menus tailored to address and impress the client.
  9. Enter rooming list and update opera with group changes
  10. Create DDR/resumes and distribute group resumes
  11. Be prepared to work after hours to meet with clients that may otherwise not be able to meet during normal business times.
  12. Be prepared to work weekends to welcome social events clients and check on large events.
  13. Prospecting new groups, business, and catering opportunities weekly.
  14. Proactively solicit new catering and sales daily utilizing programs like Knowland, CVENT, Hotel Planner
  15. Attain/Exceed sales goals and profitability.
  16. Take initiative to solve problems by liaison with other hotel managers.
  17. Identify and secure business to fit the yield strategy.
  18. Prepare, implement and compile data for the strategic sales plan, monthly reports, and annual goals. 
  19. Develop business relationships which could result in additional sales or catering and new clients.
  20. Communicate accurate information for in house groups and functions to assist operations in servicing them properly.
  21. Lead group resume meeting and attend weekly BEO meetings with staff.
  22. Professionally represent the hotel at least 1 monthly community and industry organizations and events.
  23. Participate in Trade Shows
  24. Keep abreast of budgeted revenue goals, local events and develop action plans to achieve goals.
  25. Ensure all guest checks, payments, master folios and advance deposits are submitted to accounting after reviewing for accuracy.
  26. Follow up with clients after each function to ensure satisfaction
  27. Report any items in need of repair.
  28. Follow all safety procedures while working
Qualifications:

Behavioral Expectations:

  • Be effective and innovative in handling and solving problems in the workplace. 
  • Remain positive and helpful while working in a fast-paced environment.
  • Committed to the success and growth of the company. 
  • Act honorably, even when no one is watching. 
  • Eagerness to grow and/or develop within the company 
  • Passionately provide personalized guest service 

Equal Opportunity Employer

M/F/Veteran/Disability

Drug Free Work Place

Kolter Hospitality Participates in E-Verify

General Requirements:

Report to work on time and in professional attire.

Must be able to work weekdays, weekends and Holidays depending on Groups and Events.

Knowledge and/or ability to operate a computer.

Experience: Two (2) or more years of sales in a hotel or related field preferred.

Education: None. Bachelor’s degree in hospitality management, marketing, or business a plus.  

Physical Requirements:

Mostly sedentary work with ability to provide site tours, assist with Catering/function needs and sales calls weekly.  

Kolter Hospitality is proud to be an Equal Opportunity Employer.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This description is a summary of primary responsibilities and qualifications.  The job description is not intended to include all duties or qualifications that may be required now or in the future. Kolter Hospitality is a drug-free workplace. Pre-employment drug test and background check required.

Salary : $60,000 - $65,000

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