Digital Content Marketing Coordinator

Job Summary

The Digital Content Marketing Coordinator supports the University of Texas at Arlington’s digital communications and marketing efforts by coordinating, building, maintaining, and optimizing content within the University content management systems ( CMS ). This position focuses on content operations, CMS page development, project coordination and quality assurance to ensure that University web content is accurate, accessible, compliant, and aligned with institutional priorities.

Working collaboratively with campus partners, the coordinator supports the execution of the University’s digital content strategy, assists with the implementation of approved messaging, applies SEO and contributes to discussions centering around user experience (UX) and user journey across University web properties.

Minimum Qualifications

• Associate’s degree or equivalent combination of education and experience in communications, marketing, front end design, or a related field.
• Two (2) years of experience supporting, maintaining, or managing web content using a content management system ( CMS ).
• Experience of HTML markup as it relates to structuring content for the web within a CMS .
  
  

Preferred Qualifications

• Bachelor’s degree or equivalent in communications, marketing, front end design, or a related field.
• Five (5) years of experience supporting, maintaining, or managing web content using enterprise level content management systems.
• Experience supporting or contributing to information architecture, page hierarchy, and navigation for complex, multi level websites.
• Experience using web analytics or reporting tools to support content evaluation and optimization.
• Experience collaborating with UX, marketing, or technical teams to support usability, user journey, and continuous improvement efforts
  
  

Essential Duties And Responsibilities

• Content Operations & CMS Management
• Build, update, and maintain webpages within University-approved content management systems using established templates, components, and approved content.
• Coordinate the review, approval, publishing, and ongoing maintenance of digital content to ensure accuracy, consistency, accessibility, and compliance with University branding, editorial standards, and applicable policies.
• Work collaboratively with publications, media relations, OIT , and other campus stakeholders to ensure content on primary University webpages remains current and aligned with institutional goals.
• Manage content-related workflows, schedules, and dependencies to support timely updates to University web properties.
• Conduct quality assurance reviews of web pages, including page structure, links, metadata.
• Digital Marketing & SEO Support
• Support digital marketing and communications initiatives by coordinating and implementing campaign-related webpages, landing pages, and updates within the CMS .
• Apply and maintain SEO best practices on University webpages, including metadata, page structure, internal linking, and accessibility standards, in coordination with marketing and analytics partners.
• Assist with the use of analytics, marketing automation, and personalization tools, as appropriate.
• Collaboration, UX, and User Journey
• Collaborate with UX designer, social media staff, and marketing leadership to ensure effective translation of approved strategies and messaging into CMS page builds and updates.
• Contribute to discussions centering around user experience (UX), information architecture, and user journey, offering input based on CMS implementation, content structure, and usability considerations.
• Project Management
• Ability to Manage the projects assigned
• Coordinate and assign staff for the successful completion of projects
• Maintain communication with stakeholders
  

This position is considered essential personnel and thus may be required to be in communication with other University Communications staff and senior administrators, and/or perform key work tasks, in off-hours or off-location conditions as required to execute special projects or critical communications as conditions may demand.