What are the responsibilities and job description for the Podcast Program Manager position at The Planet Group?
Podcast Program Manager
Location: Hybrid onsite in Culver City, CA, Cupertino, CA, or New York, NY
Schedule: 40 hours
Duration: 12 Months; potential to extend
Pay: ~67/hr, DOE (W2 and benefit options)
The Planet Group is looking for a Podcast Program Manager to join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Culver City, CA, Cupertino, CA, or New York, NY
Podcast Program Manager Qualifications:
- 5-7 yrs of experience at a media agency/in-house agency group with traditional and digital media buying processes, production and trafficking
- BS/BA degree required
- Strategic, process and data-driven with expertise in planning, execution, and optimization of audio advertising campaigns
- Strong understanding of the audio landscape, excellent negotiation skills, and a passion for emerging formats and trends are essential
- Deep understanding of paid media and the process by which Audio ads are produced and brought to life in media
- Hands-on experience managing podcast and streaming audio campaigns
- Experience on the sell side implementing advertising programs through direct and programatic channels is a plus
- Strong grasp of tactical campaign execution: media buying, production and execution, buy types and production methodologies. OOH/DOOH production and activation is a plus
- Functional understanding of ad serving and 3rd party validation partners (i.e. CM, DoubleVerify, WhiteOps)
- Familiarity with platforms such as Spotify Ads Studio, AdsWizz, Megaphone, Acast, iHeartMedia, and programmatic audio buying tools
- Strong communication skills, with ability to clearly articulate media impact through a performance lens
- Understanding of the ad tech and martech landscape; experience working with tech platforms for various buying and attribution needs
- Critical thinker with ability to identify technical workarounds
- Established vendor and partner relationships a plus
- Broad vertical experience a plus (Services LOBs span entertainment, finance/payments, apps, music, podcasts, books, sports, gaming, etc.)
- Knowledge of brand safety, ad verification tools, and compliance in audio environments
Podcast Program Manager Description:
- Help define the program and processes, collaborate with in-house media, analytics, creative, and strategy teams to execute and optimize paid media campaigns
- Serve as a point of contact for internal and external partners on podcasts, vodcasts, streaming radio, TV and OOH campaigns
- Activate placements across podcasts, streaming platforms (Spotify, Pandora, iHeartRadio, etc.), and terrestrial radio
- Hands on the end-to-end tactical planning and execution of cross-channel paid media campaigns across Services
- Oversee the tactical planning, launch, management and optimization of Services media campaigns
- Demonstrate clear and thorough understanding of traditional and digital advertising, while delivering strategic campaigns to successfully hit directed KPIs
- Work with the channel managers and analytics to validate campaign performance through strategic testing will be vital to creating successful Audio and Video campaigns
